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Showcase Britain 2024

Showcase Britain 2024 is VisitBritain’s international B2B hosted buyer programme. The programme brings a fantastic chance for UK suppliers to connect with a target of 120 hosted international leisure travel buyers.

VisitBritain/Rama Knight

A group of people walking the Prime Meridian line at Greenwich Observatory, London

Britain and Ireland Marketplace at a glance

We are working closely with ETOA and UKInbound to welcome the hosted buyers to the Britain and Ireland Marketplace (BIM) on Friday 26 January 2024 where they will be available for meetings through the ETOA event platform.

26 January Britain and Ireland Marketplace (BIM), London 

Programme (more detail to follow) 

- Pre-booked schedule of 1-2-1 appointments

- Informal networking opportunities throughout the day

- Drinks reception in the evening

Register for BIM

Registrations for BIM are now open.

Discount Code: 24VBBIM

£200 off applied at checkout

GBP 849 +VAT before 17th November 

GBP 1,049 + VAT from 18th November

Express your interest in hosting an educational visit for international buyers

Following BIM, VisitBritain hosted buyers will explore the best of Britain’s tourism offers and products on a series of educational trips around the country. The itineraries will showcase some of the best of Britain’s tourism offers and product. We welcome expressions of interest in hosting international buyer groups for Showcase Britain 2024 and future educational visits by completing our expressions of interest form.

Useful contacts

For UK industry, please contact:

Stuart Heath

Senior UK Industry Engagement Manager

For media, please contact:

Tracey Edginton

Chief of Staff and Head of News, London, UK

For event registration support, please contact:

Event registration support

Get support with your event registration