Leisure Trade Events 2024/25
We are currently gathering expressions of interest for our proposed programme.
VisitBritain
Introduction
These events offer a valuable opportunity to connect with targeted international buyers relevant to the UK industry. The event formats are tailored to each specific market, offering you the opportunity to meet and discuss business opportunities in this market for your business or region.
All events are subject to demand. Prices and dates are indicative at this stage. Confirmed events and further details will be shared once expressions of interest have been gathered.
2024/25 VisitBritain Leisure Events Programme
All events listed below are subject to change - please refrain from booking any travel arrangements until the events and your attendance have been confirmed.
| Event Name | Event Date | Location | Event Type | Indicative price | Description | Status | Registration link |
|---|---|---|---|---|---|---|---|
| Australia Roadshow | 8-13 September 2024 | Sydney, Melbourne, Brisbane Australia | Roadshow & Agent Training | £4,500 + VAT Per Primary Delegate | This will be the first significant roadshow delivered to the Australian market since 2016, which in 2022 grew to being the 4th largest source market for inbound spend in the UK. | Registration open | Register |
| Brazil Roadshow | 7-10 October 2024 | São Paulo, Rio de Janeiro Brazil | Roadshow | £2,800 + VAT Per Primary Delegate | Brazil remains the largest inbound market in South America. The Brazil Roadshow offers a chance to meet key tour operators from strategic regions of Brazil in events that combine product promotion and free flow appointments. | Registration open | Register |
| Destination Britain Middle East & Asia | 20-23 November 2024 | Southern India | Workshop | £5,500 +VAT Per Primary Delegate | This event is to facilitate business between a target of 100 hand-picked buyers from across GCC, India, China, Japan and Korea, with UK inbound tourism suppliers interested in the Mid-East and Asia region. | Opening in April 2024 | For more info |
| Germany Workshop | 13-14 Nov 2024 | Frankfurt, Germany | Workshop | £1,500 +VAT | The event will consist of dinner with German buyers followed by a workshop with UK suppliers the next morning. | Opening in April 2024 | Opening in April 2024 |
| US Travel Advisor Workshop | TBA Summer 2024 | TBA, US | Agent Training | £4,000 +VAT | A new opportunity is being explored, to meet US travel advisors to educate on your destination and/or product and convert interest into sales. | TBA | TBA |
| France Workshop | Feb 2025 | Paris, France | Workshop | £1,500 +VAT | This is planned to be a one-day workshop for UK suppliers to meet French buyers. | TBA | TBA |
| ITB Berlin 2025 | 4-6 Mar 2025 | Berlin, Germany | Trade show | TBA | We are planning a dedicated UK stand at ITB Berlin 2025, the largest trade fair in the world, the showcase the best of Britain to German and global buyers. | TBA | TBA |
| Destination Britain Americas 2025 | Oct 2025 | Americas | Workshop | TBA | Destination Britain Americas offers UK international trade-ready businesses the unique opportunity to meet hand-picked buyers from these lucrative markets, and to attend expert-led seminars and workshops. | TBA | TBA |
| Spain Roadshow 2025 | Oct 2025 | Malaga, Barcelona, Madrid; Spain | Roadshow | TBA | Covering three destinations, the roadshow will allow you to meet and do business with a selected audience of key travel agents and tour operators in Spain. | TBA | TBA |
| China Workshop | Nov 2025 | China | Workshop | TBA | This is planned to be a workshop for UK suppliers to meet with Chinese buyers. | TBA | TBA |
| Nordic Workshop | Feb 2026 | Sweden or Denmark | Workshop | TBA | This is a chance for UK suppliers to meet with buyers from across the Nordics region for one-to-one meetings and networking. | TBA | TBA |
