Australia Roadshow 2024
Introduction
Australia Roadshow 2024 offers UK international trade-ready businesses the unique opportunity to meet hand-picked buyers from this market, provide agents training and join numerous networking sessions.
This event enables delegates to strengthen their existing relationships, learn about the market directly from our in-market team and trade, and gain valuable direct contacts to unlock new opportunities.
At a glance
- Event dates: 8-13 September 2024
- Registrations are all subject to approval.
- Location: Sydney, Melbourne, Brisbane (Australia)
- Price : Primary Delegate: £4,500+VAT, Secondary Delegate (upon approval due to limited availability) £2,500+ VAT
- Level of experience required: Trade ready businesses (mandatory) with advanced delegate experience preferred.
- Grants: There are currently no grants available through VisitBritain, but it is worth checking with your Local Visitor Economy Partnership (LVEP) or Destination Management Organisation (DMO) as in some instances grants are available through local authorities to attend overseas trade events.
Who is it for?
International trade-ready businesses, including (but not limited to) destinations, accommodation providers, DMCs, transport providers and attractions. DMCs spaces are limited due to the nature of the market. Priority will be given to businesses, products and experiences that are particularly relevant to the market.
All registrations are subject to approval to ensure a variety of regions and product types – and considering market relevance, trade readiness and a capped number per product sector and registration date.
Who will I meet?
The Australia Mission is designed to provide the best access to the full range of players in Australia’s travel trade ecosystem. Daytime events will be targeted towards product managers and buyers for all key partners across retail travel agencies, online, and local tour operators. Evening events will offer the chance for the training of high performing front line agents from the retail sector.
Agenda
As a long haul destination, we highly recommend to plan to arrive 1-2 days earlier to the start of the event to minimise the impact of jet lag. The below agenda is indicative only and further details will be shared in due course. As always, we recommend to NOT book any travel arrangements until the event and your attendance have been confirmed.
Day 1 8 September | Day 2 9 September | Day 3 10 September | Day 4 11 September | Day 5 12 September | Day 6 13 September |
| Sydney | Sydney | Sydney | Travel to Melbourne | Travel to Brisbane | Brisbane |
Arrivals Welcome Dinner | Workshop Day Gala Dinner | Workshop Day Agent training Evening | Workshop Day Agent Training Evening | Agent training Evening | Workshop Day Closing Lunch (UK Suppliers only) |
Why should I target Australia?
Australia hit an all-time record for its inbound visitor value to the UK in Summer 2023*, reaching the 2nd most valuable market for the British visitor economy over this time period. This trade mission offers industry the chance to educate key Australian travel trade stakeholders on the huge opportunity this market represents.
Visiting Australians spend an average of 17 days in the UK (vs 8 days UK average), spending more than double the global average (£1,547 vs £848 for all markets)**
* Quarterly International Passenger Survey Q3 (Jul-Sep) 2023
** Annual International Passenger Survey (Jan- Dec) 2022
What do I get?
This event will visit Sydney, Melbourne and Brisbane, giving the opportunity to meet both product manager representatives as well as high performing travel agents.
Workshop sessions: tailored to give you both the chance to meet with key selected product managers from leading operators in market to discuss new business opportunities, as well as educating existing partners on product updates.
Travel Agent training events: designed to give you the chance to train agents in a small group, speed dating style format to ensure a high reach to drive awareness. 1 event per city.
- Your own meeting table to meet with handpicked Australian and New Zealand product managers
- Agents training sessions
- Access to a comprehensive list of contacts from the market to follow up with post-event
- Networking opportunities with local travel trade
What is included?
Australia Roadshow is a multi-city event where UK suppliers are provided with a meeting space to engage with key audiences in market.
Exhibiting partners will benefit from:
- Table for one-to-one appointments.
- Accommodation and meals for the length of the event.
- Networking opportunities.
- Database of contacts that have attended the event.
- Internal flights and transfers between Sydney to Melbourne, and Melbourne to Brisbane.
- Ticket to gala welcome event.
What is not included?
- Flights/personal transportation from the UK.
- Expenses and transfers.
- Any other personal expense.
Apply to attend Australia Roadshow 2024
Delegate places for Australia Roadshow are limited, all applications are subject to approval. Ensure you liaise your local Tourism Authority (VisitScotland, Visit Wales) and with your local England LVEP if you are based in England. We aim to provide you with an update on the status of the event and the status of your application shortly after we close registrations and review all applications.
Important information
Please do not book flights or any travel until you receive confirmation that your registration has been approved.
The event will only go ahead upon reaching minimum registration numbers; we aim to inform everybody who has registered shortly after we close registations.
By submitting a registration, on approval, you are confirming your attendance to the event.
