VisitBritain and PCMA join forces to deliver the #Greatdebate at Convening Leaders in Austin

VisitBritain and PCMA have teamed up to deliver the first ever #Greatdebate at PCMA Convening Leaders conference in Austin, Texas.

The debate will tackle the topical issue of “How geopolitics & global economics alter the course of business”, with key industry figures providing insight into the macro trends set to affect the events industry across the world.

Welcoming the opportunity to partner with PCMA on a new and unique initiative, VisitBritain Head of Business Visits & Events Chris Foy said:

“As a world-leading events destination with global connections, there’s a natural fit for Britain to be aligned with this signature thought leadership session. We strongly value our alignment with PCMA and recognise how debates of this type can contribute to developing professionalism among event strategists. We are rightly proud of the high standards demonstrated by the UK event industry and confident in our ability to deliver world class business events. With global connections to great venues, a hub of leading international event professionals and world-renowned research in top universities and centres of excellence, Britain is a natural home for meetings of great minds”.

Deborah Sexton, President & CEO, PCMA said: 

“Collaboration is a key theme for PCMA in our mission to help our members develop winning business strategies and benefit from unique learning experiences. So VisitBritain is a perfect partner for this new and exciting event at this year’s Convening Leaders. The session, moderated by Janet Tan-Collis, President of SACEOS and Chief Executive of East West Planners, headquartered in Singapore, will feature a debate between Nick de Bois, Chairman of the United Kingdom’s Events Industry Board and former Member of Parliament and David Wallace, COO at Austin based AngelouEconomics. I’m greatly looking forward to a lively debate and some incredible insights”.

VisitBritain is co-hosting the #Greatdebate as part of its wider campaign to inspire event organisers across the world to choose Britain as a destination for business events. 

The debate will also preview VisitBritain's new Events are GREAT promotional film that features US and European event strategists outlining the UK’s unique qualities as a business events host. Their testimony to the qualities of the UK as a business events destination includes highlighting everything from easy access and unique venues to events expertise, academic and industrial strengths.


Notes to editors

“The #Greatdebate: how geopolitics & global economics alter the course of business” takes place on 10 January 10.45-11.45am at the Austin Convention Center, Level 4, Ballroom D. Speakers include Nick de Bois, Chair, UK Events Industry Board, David Wallace, COO, Angelou Economics and will be moderated by Janet Tan-Collis, President of SACEOS and Chief Executive of East West Planners.

The Events are GREAT campaign, delivered by VisitBritain, is part of the GREAT Britain campaign, which showcases the best of what the UK has to offer to inspire the world and encourage people to visit, do business, invest and study in the UK. The campaign provides an extra dimension to the fantastic work of Britain’s world class destinations and venues to win new events and offer unforgettable experiences to business visitors.