UK stars promote Britain in new global magazine

Opera singer Katherine Jenkins and actor Charlie Hunnam are among the stars helping to promote Britain to the world in VisitBritain’s new international ‘Imagination’ magazine.  

The magazine, available in 10 languages*, showcases why Britain is a great place to holiday, study and do business. The second-ever issue profiles Katherine Jenkins and her favourite places in the UK and includes an interview with English actor Charlie Hunnam, star of the upcoming film King Arthur: Legend of the Sword, which was filmed in Britain.

As England celebrates its ‘Year of Literary Heroes’ with literary milestones including the 200th anniversary of Jane Austen’s death and the 20th anniversary of the Harry Potter series, the magazine also features literary-inspired destinations based on Austen and the famous boy wizard.

VisitBritain Director Clare Mullin said:

“With a global audience in the tens of millions, ‘Imagination’ magazine extends our reach overseas and helps us engage more effectively with potential visitors, converting aspiration to visit into bookings and inspiring more people to come and experience our nations and regions.”

The magazine includes features on Britain’s music festivals, shopping scene, outside-the-box accommodation and dining experiences, student life and more. 

It also profiles amazing moments in Britain – from zorbing in a giant ball on Loch Ness, Scotland to stargazing at Snowdonia, Wales – supporting VisitBritain’s global ‘Home of Amazing Moments’ campaign which highlights the incredible experiences that can only be had in Britain. It is part of the UK Government’s GREAT Britain campaign which promotes what makes Britain a great place to visit, study, invest and do business.

Last year was a record-breaker for inbound tourism to the UK with 37.3 million visits, up 3.4% on 2015, with visitors spending £22.2 billion, matching 2015’s record spend.

VisitBritain’s forecast shows that this growth is set to continue with 38.8 million visits this year, while spending by overseas visitors is predicted to reach £23.9 billion.

Tourism is worth more than £127 billion to the UK economy.


Notes to editors:

  • *’Imagination’ is available in Arabic, Chinese, English, French, German, Italian, Japanese, Brazilian-Portuguese, Russian, Spanish.
  • Digital editions of the magazine, including foreign language versions, can be viewed online or downloaded here.