Tourist Information Centre resources

Tourist Information Centres (TICs) are one of the stalwarts of the English tourist industry and are traditionally the first point of contact for thousands of tourists and visitors every year who rely on them for up-to-date information and advice on what to see and do on their trips. 

TICs are encouraged to contact their local Destination Management Organisation (DMO) for support and resources, including obtaining the 'i' information logo. Also explore our resources below to help you in your crucial role.

A hand typing on an iPad

Realtimetravelguide is an initiative designed to demonstrate how tourist and visitor information centres can utilise new technology to drive growth by providing an excellent modern real time service to visitors, businesses and wider local communities. 

This initiative, a tourist board first, will deliver real-time visitor information via Twitter. Participants including tourist information centres (TICs) are encouraged to engage with and support local businesses to share their announcements, offers, updates and reasons to visit specific locations.

Waterstone's logoWorking with Waterstone's

It is well recognised and highly appreciated that tourist information centre staff perform an excellent job in delivering valuable information to visitors to their destination. However, not all centres benefit from having a prominent high street presence and high-volume flow of visitor traffic.

To help bridge this gap, we have developed an innovative partnership with Waterstone's bookstores to place visitor information leaflet stands in their shops - 33 to date. This represents a big stride forward in our efforts to constantly improve the availability of information to visitors. The partnership is on-going and anyone interested in partnering with Waterstone’s should contact the manager of their local store to gauge interest. We no longer supply stands for this initiative but an agreement between parties can bridge that gap. 

Neil McCullum, Tourism Manager at Canterbury said:

"This project proved very successful for Canterbury as it allowed us to provide an additional outlet for information in city. It fits in with our strategic objectives to take information to visitors rather than expecting them to come to a single point."

Alternative delivery models case study

We have compiled a range of relevant case studies to inform tourist information providers of alternative delivery models to deliver visitor information.

In the competitive arena of tourism, it is paramount for visitor information centres to continuously strive to deliver quality information that is effective and economical. Our case studies are designed to help guide and inform tourist information providers on identifying and implementing alternative information delivery models that are relevant, contemporary and cost-effective.

Whether you wish to run a face-to-face service, a telephone helpline or provide support via the web, our case studies provide useful information and insights to help you make the best of your resources. 

Click the full screen button to view on Slideshare, or download a copy here: Alternative delivery models final report (PDF, 1.7MB)