To celebrate the Coronation of His Majesty The King and Her Majesty The Queen Consort, on 6 May 2023, the UK is kicking off a year of extraordinary moments packed with Great British experiences, giving everyone the opportunity to see things differently.
From celebrating the crowning of a new monarch to a whole host of uniquely British experiences, special exhibitions, and time-limited collaborations, this is a year not to be missed in Britain.
Why should you use the GREAT x Coronation Emblem?
UK businesses like yours are an essential part of the British visitor economy, and the Coronation offers a unique opportunity to showcase your offerings to both domestic and international visitors. By using the GREAT x Coronation Emblem and invitation to See Things Differently in 2023 on your marketing and communications materials, your business can get involved in this historic occasion while also tapping into the excitement and energy surrounding Britain in 2023.
Visitors will be eager to explore all that Britain has to offer during this extraordinary year and by using the Emblem your business demonstrates that you’re a part of that experience. We will curate the best examples via media stories, through website and social content, paid campaign marketing and more. Please share with us your product/experience via coronationVB@visitbritain.org and any associated imagery that can be used across our owned and earned channels, alongside a signed license agreement.
Who can use the GREAT x Coronation Emblem?
UK businesses who offer an exclusive and/or time-limited product or experience that is only available in 2023. Examples could include a specialty ice-cream flavour at a retailer, a ‘Coronation cocktail’ or limited edition menu at a restaurant, a bespoke accommodation package at a hotel, or a one-off exhibition or tour within Britain.
For how long can the GREAT x Coronation Emblem be used?
The GREAT x Coronation Emblem can be used throughout the year, but must be removed from your business and associated marketing materials by 31 December 2023.
Our objective is to drive sustained interest and consideration to Britain using the Coronation as a hook to showcase a host of ’only in 2023’ events and experiences, building a legacy for Britain, therefore we will continue promoting linked experiences throughout the year.
When you announce your product or experience on social media do not forget to use the following hashtag and call to action so we can help you get the word out.
Call to action: 2023: The year to see things differently
Download the Coronation Emblem
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