VisitBritain and UK Travel trade at ITB Berlin 2027

This event provides an ideal platform for British exhibitors looking to contract international business directly within the market. Exhibitors have the opportunity to attend under the VisitBritain brand while benefiting from the visibility, support and services provided by VisitBritain throughout the event.

For 2027, we are introducing a range of exciting new opportunities for UK travel trade businesses to raise their profile at the show. If you are interested in increasing your brand exposure, even if you are not exhibiting, we would be delighted to hear from you.

Sponsorship opportunities include a Headline Sponsor package, offering prominent branding across the VisitBritain stand and bar area, as well as enhanced visibility through video content on our main screen. To find out more about sponsorship opportunities, please contact [email protected].

For additional support in relation to the event, please contact the relevant National Tourist Board:

• VisitScotland:[email protected]
• Visit Wales:[email protected]
• Visit England:[email protected]

If you have not attended this event before, we strongly recommend visiting the show to meet the VisitBritain team, exhibitors and industry partners, and to gain a better understanding of the business opportunities available.

To arrange a meeting with the VisitBritain Germany team ahead of the 2027 event, please contact Birthe Pohlmeyer at [email protected]. For general event enquiries, please email [email protected].