Our team

Our board decides our overall direction, working within a framework agreed with our sponsoring Government department, the Department for Digital, Culture, Media & Sport (DCMS). It also monitors our performance against targets agreed with DCMS. The VisitEngland Advisory Board advises on the development and implementation of an 'England Action Plan.' Our directors each lead a division and report in to the CEO.

Our board meets six times a year. The minutes from recent board meetings are available in our transparency section.

We have around 250 staff working across our network. Our team is drawn from a wide variety of backgrounds from all over the world and offers exceptional breadth of experience. Find out more about our senior team here or search for people by name or function in our contact finder.

BTA Board

Portrait of BTA Chairman Steve Ridgway

Steve Ridgway CBE

Chairman

Steve Ridgway took up his post as BTA (VisitBritain/VisitEngland) Chairman on 1 April 2017. He provides strategic leadership to our work to boost tourism to and within Britain, leading the delivery of a new era of greater coherence and partnership for the visitor economy.

Portrait of Katy Best

Katy Best

Observer

Portrait of John Lindquist

John Lindquist

Board member

Portrait of Giles Smith

Giles Smith

Observer

Portrait of Lord Thurso

Lord John Thurso

Board member

Portrait of Denis Wormwell

Denis Wormwell

Board member

Mark Taylor wearing a business suit, stood in front of Big Ben

Mark Taylor

Observer

Portrait of Ian Edwards

Ian Edwards

Board member

VisitEngland Advisory Board

Portrait of Denis Wormwell

Denis Wormwell

Chairman

Denis Wormwell is Chairman of the VisitEngland Advisory Board, a post he took up on 1 April 2017.

Portrait of Nigel Halkes

Nigel Halkes

Board member

Portrait of Allan Lambert

Allan Lambert

Trustee

Fiona Pollard

Fiona Pollard

Trustee

Portrait of Giles Smith

Giles Smith

Observer

Our Senior Team

Portrait of VisitBritain/VisitEngland CEO Sally Balcombe

Sally Balcombe

Chief Executive

Sally joined the our team as CEO in September 2014. Prior to that, from 2013, she was a member of the VisitBritain board, having held the position of Chief Marketing Officer for Travelport GDS from 2008-2011, where she was responsible for marketing, the product portfolio, strategy, pricing and global communications

Portrait of Manuel Alvarez

Manuel Alvarez

Director of China and North East Asia

Portrait of Hazel Cunningham

Hazel Cunningham

Business Services Director

Portrait of Carol Dray

Carol Dray

Commercial Director

Portrait of Robin Johnson

Robin Johnson

Director Europe

Portrait of Gavin Landry

Gavin Landry

Director Americas

Portrait of Clare Mullin, blonde lady with glasses

Clare Mullin

Marketing Director

Portrait of Andrew Stokes

Andrew Stokes

England Director

Corporate photo of Tricia Warwick

Tricia Warwick

Director Asia Pacific, Middle East and Africa (APMEA)

Portrait of Patricia Yates, lady with blond hair in dark suir

Patricia Yates

Director Strategy and Communications