Our team

Our board decides our overall direction, working within a framework agreed with our sponsoring Government department, the Department for Culture, Media & Sport (DCMS). It also monitors our performance against targets agreed with DCMS. The VisitEngland Advisory Board advises on the development and implementation of an 'England Action Plan.' Our directors each lead a division and report in to the CEO.

Our board meets six times a year. The minutes from recent board meetings are available in our transparency section.

We have around 250 staff working across our network. Our team is drawn from a wide variety of backgrounds from all over the world and offers exceptional breadth of experience. Find out more about our senior team here or search for people by name or function in our contact finder.

BTA Board

Christopher Rodrigues

Christopher Rodrigues CBE

Chairman

VisitBritain’s Chairman, Christopher Rodrigues CBE, provides strategic leadership to our work to boost tourism to and within Britain, leading the delivery of a new era of greater coherence and partnership for the visitor economy.

Christopher became Chairman of VisitBritain in January 2007. He is also Chairman of Openwork LLP and The Almeida Theatre. He is on the Council, and a Trustee, of the National Trust and is an Executive Committee member of the World Travel and Tourism Council. In August 2013 he became the Chairman of the British Bobsleigh & Skeleton Association. In 2013 he was given an Honorary Doctorate at the University of Surrey in recognition of his work in the tourism industry.

Angela Bray

Angela Bray

Board member

John Lindquist

John Lindquist

Board member

Margaret Llewellyn

Margaret Llewellyn OBE

Board member

Headshot of board member Ian McCaig

Ian McCaig

Board member

Steve Ridgway CBE

Board member

Lord John Thurso

Lord John Thurso

Board member

Katy Best

Katy Best

Observer

Headshot of observer to the board Kevin Murphy OBE

Kevin Murphy OBE

Observer

VisitEngland Advisory Board

Penelope, Viscountess Cobham CBE

Penelope, Viscountess Cobham CBE

Chairman

Lady Cobham became Chairman of VisitEngland and then the VisitEngland Advisory Board in April 2009, prior to which she was deputy Chairman of VisitBritain.

She is Deputy Chairman of Pagefield Communications, voted in 2012 as the New Consultancy of the Year at the PR Week Awards. She also sits on the Linley Strategy Board. After 20 years’ entrepreneurial success building a corporate and private entertainment business at her home Georgian Hagley Hall in the West Midlands, she continues to exert influence on the heritage and arts sectors through board membership of the Historic Houses Association and Birmingham Museums Trust, and is Chairman of the Museum Prize Trust which has been responsible for running the UK’s largest arts prize, the Art Fund Prize for museums and galleries. She sits on the Council of the Shakespeare Birthplace Trust.

Suzanne Bond

Suzanne Bond

Board member

Nigel Halkes

Nigel Halkes

Board member

John Hoy

John Hoy

Board member

Sarah Stewart

Sarah Stewart

Board member

Denis Wormwell

Denis Wormwell

Board member

Our Senior Team

Sally Balcombe

Sally Balcombe

Chief Executive

Sally joined the VisitBritain team as CEO in September 2014. Prior to that, from 2013, she was a member of the VisitBritain board, having held the position of Chief Marketing Officer for Travelport GDS from 2008-2011, where she was responsible for marketing, the product portfolio, strategy, pricing and global communications

Hazel Cunningham

Hazel Cunningham

Business Services Director

Carol Dray

Carol Dray

Commercial Director

Robin Johnson

Robin Johnson

Interim Marketing Director

Sumathi Ramanathan

Sumathi Ramanathan

Director Asia Pacific, Mid East & Africa (APMEA)

Drew Stokes

Andrew Stokes

Interim England Director

Patricia Yates

Patricia Yates

Director Strategy and Communications