Our team

Our board decides our overall direction, working within a framework agreed with our sponsoring Government department, the Department for Digital, Culture, Media & Sport (DCMS). It also monitors our performance against targets agreed with DCMS. The VisitEngland Advisory Board advises on the development and implementation of an 'England Action Plan.' Our directors each lead a division and report in to the CEO.

Our board meets six times a year. The minutes from recent board meetings are available in our transparency section.

We have around 250 staff working across our network. Our team is drawn from a wide variety of backgrounds from all over the world and offers exceptional breadth of experience. Find out more about our senior team here or search for people by name or function in our contact finder.

BTA Board

Steve Ridgway

Steve Ridgway CBE

Chairman

Steve Ridgway took up his post as BTA (VisitBritain/VisitEngland) Chairman on 1 April 2017. He provides strategic leadership to our work to boost tourism to and within Britain, leading the delivery of a new era of greater coherence and partnership for the visitor economy.

Angela Bray

Angela Bray

Board member

Katy Best

Katy Best

Observer

John Lindquist

John Lindquist

Board member

Headshot of board member Ian McCaig

Ian McCaig

Board member

Giles Smith

Giles Smith

Observer

Lord John Thurso

Lord John Thurso

Board member

Denis Wormwell

Board member

VisitEngland Advisory Board

Denis Wormwell

Denis Wormwell

Chairman

Denis Wormwell is Chairman of the VisitEngland Advisory Board, a post he took up on 1 April 2017.

Suzanne Bond

Suzanne Bond

Observer

Nigel Halkes

Nigel Halkes

Board member

John Hoy

John Hoy

Board member

Allan Lambert

Trustee

Fiona Pollard

Trustee

Sarah Stewart

Sarah Stewart

Board member

Giles Smith

Giles Smith

Observer

Our Senior Team

Sally Balcombe

Sally Balcombe

Chief Executive

Sally joined the our team as CEO in September 2014. Prior to that, from 2013, she was a member of the VisitBritain board, having held the position of Chief Marketing Officer for Travelport GDS from 2008-2011, where she was responsible for marketing, the product portfolio, strategy, pricing and global communications

Manuel Alvarez

Director of China and North East Asia

Hazel Cunningham

Hazel Cunningham

Business Services Director

Carol Dray

Carol Dray

Commercial Director

Robin Johnson

Director Europe

Gavin Landry

Director Americas

Clare Mullin

Marketing Director

Drew Stokes

Andrew Stokes

England Director

Tricia Warwick

Director Asia Pacific, Middle East and Africa (APMEA)

Patricia Yates

Patricia Yates

Director Strategy and Communications