Our team

Our board decides our overall direction, working within a framework agreed with our sponsoring Government department, the Department for Digital, Culture, Media & Sport (DCMS). It also monitors our performance against targets agreed with DCMS. The VisitEngland Advisory Board advises on the development and implementation of an 'England Action Plan.' Our directors each lead a division and report in to the CEO.

Our board meets six times a year. The minutes from recent board meetings are available in our transparency section.

We have around 250 staff working across our network. Our team is drawn from a wide variety of backgrounds from all over the world and offers exceptional breadth of experience. Find out more about our senior team below or search for people by name or function in our contact finder.

BTA Board

Rt Hon Sir Patrick McLoughlin headshot

Rt Hon Sir Patrick McLoughlin

BTA Chairman

Rt Hon Sir Patrick McLoughlin CH has been appointed by the Secretary of State for Digital, Culture, Media and Sport as Chairman of the BTA for three years from 1 June 2020 to 31 May 2023.

Portrait of Katy Best

Katy Best


Portrait of Ian Edwards

Ian Edwards

Wales Representative

BTA Board member Robin Frewer

Robin Frewer

Board member

BTA Board member Peter Gowers

Peter Gowers

Board member

BTA Board member Carol Hui

Carol Hui

Board member

BTA Board member Karin Sheppard

Karin Sheppard

Board member

Portrait of Giles Smith

Giles Smith


Mark Taylor wearing a business suit, stood in front of Big Ben

Mark Taylor


Portrait of Lord Thurso

Lord John Thurso

Chair of VisitScotland

VisitEngland Advisory Board

Nick de Bois corporate headshot

Nick de Bois

Chair of the VisitEngland Advisory Board

Nick de Bois was appointed as Chair of the VisitEngland Advisory Board for three years from 1 June 2020 to 31 May 2023.

VisitEngland Advisory Board member Sarah Fowler

Sarah Fowler

Board Member

Portrait of Nigel Halkes

Nigel Halkes

Board Member

Portrait of Allan Lambert

Allan Lambert

Board Member

Fiona Pollard

Fiona Pollard

Board member

Portrait of Giles Smith

Giles Smith


VisitEngland Advisory Board member Nadine Thomson

Nadine Thomson

Board Member

VisitEngland Advisory Board member Dr Andy Wood

Dr Andy Wood OBE DL

Board Member

Our Senior Team

Portrait of VisitBritain/VisitEngland CEO Sally Balcombe

Sally Balcombe

Chief Executive

Sally joined our team as CEO in September 2014. Prior to that, from 2013, she was a member of the VisitBritain board, having held the position of Chief Marketing Officer for Travelport GDS from 2008-2011, where she was responsible for marketing, the product portfolio, strategy, pricing and global communications.

Portrait of Manuel Alvarez

Manuel Alvarez

Director of China and North East Asia

Portrait of Robin Johnson

Robin Johnson

Director Europe

Portrait of Gavin Landry

Gavin Landry

Director Americas

Portrait of Clare Mullin, blonde lady with glasses

Clare Mullin

Marketing Director

Portrait of Andrew Stokes

Andrew Stokes

England Director

Corporate photo of Tricia Warwick

Tricia Warwick

Director Asia Pacific, Middle East and Africa (APMEA)

Portrait of Patricia Yates, lady with blond hair in dark suir

Patricia Yates

Director Strategy and Communications

Peter Mills, man in white shirt and black suit with glasses

Peter Mills

Business Services Director

Debra Lang, Woman with short blonde hair in red dress

Debra Lang

HR and Tranformation Director