Destination Britain China 2023

Looking to reconnect to the China market after 3 years? In response to China’s reopening, it is particularly important for you to reengage Chinese buyers and explore new business opportunities

What do I get?

  • Own meeting table to host meetings with over 60 top buyers from China and Hong Kong (secondary delegates to share table with primary)
  • One-to-one pre-scheduled appointments with hand-picked buyers highly interested in the UK offering
  • Access to comprehensive list of contacts from the market to follow up with post-event

What is it?

Destination Britain China offers UK international trade ready businesses the unique opportunity to meet hand-picked top buyers from these extremely valuable markets as well as attend seminars, workshop, networking sessions.

This event provides a great opportunity to enhance existing relationships, learn all about the market directly from our in-market team and trade and take home a whole list of direct contacts to unlock all the potential opportunities with the trade.

    Why targeting these markets?

    In 2019, China was the most valuable outbound market globally, and second most valuable inbound market for the UK.

    Before the COVID-19 pandemic, the Chinese outbound market was booming. Visits abroad almost tripled in 10 years: from 28m overnight stays in 2009, to well over 100m in 2019. As China has fully reopen its boarder since January 2023, international travel restrictions have been lifted, visits from China to the UK are forecasted to recover to 2019 levels by 2026.

    Attendance Fees:

    Primary delegate - £4000 + VAT
    Secondary delegate - £2500 +VAT (shared meeting diary with primary delegate)


    No grants available via VisitBritain. Please refer to your local authority for further information.

    What is included in the delegate fee:

    Destination Britain China is a workshop with in-person one-on-one appointments. All UK Suppliers are provided with a meeting table and a pre-arranged meeting diary generated by Buyers and Suppliers preferences.

    Exhibiting partners will benefit from:

    • Table for one-to-one appointments.
    • Personalised digital presence
    • Online diary to pre-schedule appointments with buyers
    • All meals
    • Seminars and networking opportunities
    • Database of contacts that have attended the event.


    • What is NOT included?
    • Transport: air tickets, airport transfers
    • Visa for China, however VB China team will help with visa letter issuing upon UK companies’ request
    • Any other personal expenses


    Level of experience required

    Experienced to advanced.


    Who is it for?

    UK Trade ready businesses including destinations, accommodation providers, DMCs, transport providers, attractions.

    Priority will be given to businesses, products and experiences highly relevant to the market, and other experienced UK businesses that already engaged with international travel trade.

    All registrations are subject to approval to ensure a variety of regions and product types, taking into consideration market relevance, trade readiness and a capped number per product sector and registration date.



    Day 1: Arrivals and networking evening

    Day 2: Workshop and dinner

    Day 3: Workshop and seminars, departures (optional)


    Please read the following important information:

    The event will only go ahead upon reaching minimum registration numbers

    Please DO NOT book flights or any travel until you receive confirmation that your registration has been approved

    We aim to inform everybody who has registered the outcome by 23rd June

    If you wish to attend both Destination Britain China and Destination Britain India, please ensure you complete a registration form for each event (a discount will be applied if you select attending both when completing the forms)

    By submitting a registration, on approval, you are confirming your attendance to the event


    Fully booked
    Destination Britain China and North East Asia 2018
    • Date:
      22 Nov 2023 to 24 Nov 2023
    • Price:
    • Location:
      Shanghai, China
    • Booking deadline:
      Tuesday, 20 June, 2023

    Contact details

    Contact name

    VisitBritain UK Trade Team

    Contact telephone

    +44 20 7578 1094

    Contact name

    Flavia Messina