More about British tourism

Tourism is a complex industry made up of many different businesses, with a common theme being that they provide products and services to tourists.

Find out more about the tourism industry in general, the structure of tourism in Britain and some of the key tourism industry groups and bodies here in Britain.

Introduction to tourism

Family sitting on grass at Trelissick Garden, Cornwall, England, UK
Introducing the industry, including defining tourism and tourism products.

Structure of tourism in Britain

Four people recreate The Beatle's Abbey Road album cover with guitar cases with flags for Scotland, England, Wales and the Union Jack
Tourism is a devolved matter in Britain. Find out more about some of the organisations with responsibility for tourism.

Further resources

A black signpost in Cambridge featuring directions and distances to Kettle's Yard, Castle Mound, Folk Museum and Round Church
In this section you will find signposts to other sources of tourism market intelligence for the UK and its constituent nations.

Industry groups & bodies

An audience of tourism professionals in a VisitBritain GREAT branded room
There are a number of tourism industry groups and bodies in the UK.

Structure of tourism in England

signpost
Find out who’s who in our guide to the delivery organisations that make up England’s tourism landscape