Marketing and Campaigns

British Airways i360, Brighton

Find out more about our marketing campaigns and how you can get involved.

In this section you'll find downloadable toolkits to help align your activity with ours. 

To read about our previous campaigns and activity visit our history page. 

Understanding our customer segments

Girl walking across a suspension bridge with green trees in the background
Learn how we classify our survey respondents into segments. Understand the customer journey from the initial inspiration stage through to booking a trip and how they differ per market.   

Campaign to boost off-season domestic day trips

A smiling woman saluting on an old-fashioned ship with rigging, and the National Lottery logo with "Proud to be part of the National Lottery Days Out" on it.
Find out about our partnership with the National Lottery Days Out campaign to promote day trips to visitor attractions.

Know Before You Go consumer campaign

Girl wearing a yellow jacket sitting on a rock overlooking the plains below
Join the conversation and be part of a national campaign to empower consumers to inform themselves before booking a trip.

Be part of our Freelance Content Producer Network!

Two men in swimming shorts jumping off a boat into the lake
Get involved with creating content for VisitBritain and VisitEngland and showcasing the best that Britain has to offer.

Our domestic marketing campaign Escape the Everyday

A couple of kayakers on the river in Newcastle
Be part of our domestic marketing campaign - Escape the Everyday and Escape The Everyday At Home - for a chance to highlight your business or destination to consumers.

Shining a global spotlight on Britain - Birmingham Commonwealth Games 2022

With one year to go to the start of the Birmingham Commonwealth Games 2022, see how we will be working with key nCommonwealth markets to drive future bookings.

Developing your marketing plan

Couple having lunch outside with a castle in the background
Use our tools, knowledge and industry connections to help boost your tourism business.