Download our campaign toolkit (PDF, 5MB) and accompanying assets (ZIP, 69MB) to join the conversation and be part of a national campaign to empower consumers to inform themselves before booking a trip.
The campaign has been designed to support tourism recovery as businesses get ready and begin to reopen, reassure visitors, build consumer confidence and encourage them to visit responsibly. Know Before You Go is a clear and simple message that compels those intending to travel within the UK, to check before setting off. It is also a tool to reassure local residents that steps have been taken by local tourism businesses and the industry to encourage visitors to research before they leave home and therefore travel responsibly and respectfully.
We have launched the campaign across our own channels including the VisitEngland website and social media channels.
If you have any questions about the campaign and how it relates to the We're Good To Go industry standard mark you can read our Know Before You Go FAQs. You can also download our consumer marketing recovery plan document (PDF, 1MB)