Know Before You Go: Get involved in our new consumer campaign

Download our industry toolkit and assets to be part of our national Know Before You Go campaign to empower consumers to inform themselves before booking a trip.

What do I get?

  • The chance to be part of VisitEngland's national domestic campaign
  • Assets to download to be able to use on your channels
  • Tips and advice of how to apply the campaign to your marketing activity

What is it?

Download our campaign toolkit (PDF, 5MB) and accompanying assets (ZIP, 69MB) to join the conversation and be part of a national campaign to empower consumers to inform themselves before booking a trip.

The campaign has been designed to support tourism recovery as businesses get ready and begin to reopen, reassure visitors, build consumer confidence and encourage them to visit responsibly. Know Before You Go is a clear and simple message that compels those intending to travel within the UK, to check before setting off. It is also a tool to reassure local residents that steps have been taken by local tourism businesses and the industry to encourage visitors to research before they leave home and therefore travel responsibly and respectfully.

We have launched the campaign across our own channels including the VisitEngland website and social media channels. 

If you have any questions about the campaign and how it relates to the We're Good To Go industry standard mark you can read our Know Before You Go FAQs. You can also download our consumer marketing recovery plan document (PDF, 1MB)

Toolkit and Asset downloads

Know Before You Go Campaign toolkit (PDF, 5MB)

Download the campaign asset and templates (ZIP, 69MB)

Girl wearing a yellow jacket sitting on a rock overlooking the plains below
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Contact details

Contact additional info

Follow our social channels and @VisitEngland to join the conversation.