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Training and events

Widen your network, sharpen your skills and access new markets with our events and training.

Making the most of trade shows and missions

Making the most of trade shows and missions

Sales missions, exhibitions and other trade events are a great way to meet key industry players, build new relationships and strengthen existing ones. Our guide explains how to take full advantage of every event you attend.

Photo by: National Geographic

People clapping during the Traveller Food Festival show

Explore upcoming training and events

Use the filters to find high-impact events and training programmes. From global business events conventions and overseas trade missions, to free webinars for efficient upskilling, these opportunities are tailored to organisations targeting international leisure and business events sectors.

Choosing a filter below will update the results to show content matching your chosen option.

Choosing a filter below will update the results to show content matching your chosen option.

Choosing a event type filter below will update the results to show content matching your chosen option.

Choosing a event type filter below will update the results to show content matching your chosen option.

4th - 5th February 2026
Price: £995 +VAT

Looking to engage with Nordic travel trade? This workshop will be a high-impact opportunity to showcase your product or region, get exposure and develop your business relationships with buyers from Norway, Sweden and Denmark.

Photo by: VisitBritain/Kevin Moran Photography

Delegates networking at Showcase Britain 2024
VisitBritain
14th - 16th October 2025
Price: £1500 +VAT

Looking to actively reach the Spanish travel trade? Spain Roadshow is the perfect opportunity to meet with high quality buyers from three major cities in Spain.

Location: Image flag

Spain
VisitBritain
26th - 28th November 2025
Price: £4,500-£3,000 +VAT

Looking to actively reach the China travel trade? Destination Britain China & Northeast Asia 2025 is the perfect opportunity to meet with high quality buyers from China, Hong Kong, Japan and South Korea.

Photo by: VisitBritain/Kevin Moran Photography

Staff networking at Showcase Britain 2024
VisitBritain
10th - 14th September 2025
Price: £5,700-£6,700 +VAT

Looking to actively reach the North American travel trade? Destination Britain North America is the perfect opportunity to meet with high quality buyers from the USA and Canada.

Photo by: Stuart Locklear

Carl Walsh speaking at podium
VisitBritain
March 2025 - March 2026

Join our free live sessions to get the latest inbound data and insights from our research teams. Learn about trends and product demand from our in-market specialists.

Photo by: Shutterstock / Foxy burrow

579867070
VisitBritain
Various April 2025 - February 2026

See our programme of sales missions for the upcoming year to find out how you can meet and do business in international markets.


Photo by: VisitBritain

North American travel trade attending DBNA 2023
VisitBritain

Designed for tourism businesses in England, our free training equips you with the skills and knowledge to reach new international customers.

Photo by: VisitBritain/Mark Gilligan

Person standing near lake watching a rainbow in cloudy sky.
VisitEngland

Designed for tourism businesses in England, our free training equips you with the skills and knowledge to reach new international customers.

Photo by: VisitBritain/Dipyourtoesin

Man and woman walking between vines at a vineyard
VisitEngland

Events for all levels

Events are separated into three tiers: beginner, intermediate and advanced, to help you find the most appropriate level.

Beginner

These are suitable for those who have just embarked on their travel trade journey. Those who are at the first stages of building booking channels, using the travel industry networking and are still working on product development. You have only attended domestic opportunities until now. 

Intermediate

For those who are confident in product development and have established booking channels, through might still be working on establishing your brand. You’re working mainly with domestic business and starting to look to international opportunities, and have attended sales events and opportunities either in the UK or internationally.

Advanced

You have highly developed products and experiences. You’re offer is fully integrated within the booking channels and intermediary landscape. And you’re confident in the international travel trade landscape with a brand that is well established both in the UK and overseas.

Event types and formats

Our training and events are delivered in various ways:

Training and webinars

In-person and online sessions led by subject-matter experts - including international market updates and business support for industry and business event professionals.

Trade missions

In-person opportunities to meet hand-picked buyers from UK and overseas markets, and attend expert-led sessions. Featuring pre-arranged meetings or free-flow appointments, plus networking opportunities.

Trade shows

We have a high-profile presence at industry-wide events, with branded exhibit space and opportunities to showcase your destination or product alongside our offering.

 

Useful contacts

For UK industry, please contact:

Laura Capraro

Senior UK Industry Engagement Manager, London, UK

Debbie Beardall

UK Industry Engagement Manager

Misha Kim

UK Industry Engagement Manager

Partnerships

Contact the team

For Business Events, please contact:

Business Events

Contact the team

For International travel trade, please contact:

For media, please contact:

For the VisitEngland Academy, please contact:

VisitEngland Academy

Contact the team

Meet us at key industry events

We represent Britain and England at various events throughout the year, both in Britain and overseas. Contact us to arrange a meeting and help us learn more about your business, product or destination.

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The latest news, straight to your inbox

Stay informed: register for newsletters compiled by our specialist teams – for UK businesses, the international travel trade and media professionals.

Stay informed: register for newsletters compiled by our specialist teams – for UK businesses, the international travel trade and media professionals.