1. Inbound research & insights
  2. Britain's competitiveness
  3. Final Mile best practice guidelines

Final Mile best practice guidelines

Developing and improving the "final mile" connection between train station to attraction for overseas visitors is now available in a new best practice publication. 

Aimed at train operators, destination management organisations (DMOs) and attractions, the guidelines aim to improve the experience for overseas tourists as they travel beyond London, when navigating from the train station to attraction.

It includes practical advice and case studies to ensure that the needs of overseas tourists are met when travelling beyond London.

Improving the final mile to attractions will also bring the added benefit of encouraging more visitors to explore Britain by rail.

Lady in a hat looking out of a train window. The text says why is the final mile so important? and lists the inbound visits and spend for 2016

Download a copy of the Final Mile best practice guidelines (PDF, 5.55MB)

 

An old steam train drives through the country side

More resources

The Final Mile best practice guidelines has been produced as part of the Government's Tourism Action Plan.

Find more destination development resources in the Destination Advice Hub.