Aimed at train operators, destination management organisations (DMOs) and attractions, the guidelines aim to improve the experience for overseas tourists as they travel beyond London, when navigating from the train station to attraction.
It includes practical advice and case studies to ensure that the needs of overseas tourists are met when travelling beyond London.
Improving the final mile to attractions will also bring the added benefit of encouraging more visitors to explore Britain by rail.
Download a copy of the Final Mile best practice guidelines (PDF, 5.55MB)