Having held senior positions at both the National Trust and Dyson, she brings a wealth of domestic and international marketing experience from both the commercial and not-for-profit sectors.
Clare will lead our marketing division, shaping our England and Britain marketing strategies and campaign delivery of our campaigns to ensure that we are meeting our objectives and those of our partners.
Meanwhile, Robin Johnson will be assuming his position as Director Europe, overseeing our priorities to grow inbound tourism from the region.