Business Events research

Business Events is an important sector for the UK, in 2016 Business visits accounted for 24% of all visits and contributed £5.5 billion in spend. Explore and download our most recent Business Events research below.

Understanding Business Visits report

Our Foresight report Understanding Business Visits (PDF, 936KB) explores the business sub category data in more detail. 

Some key highlights from the report show there were 3.5 million visits were made to attend small and medium sized meetings (fewer than 20 people), while 491,000 visits were made to attend larger meetings. For conferences and exhibitions, 771,000 visits took place.

Regional breakdown of visits are provided, with London continuing to lead in terms of share of visits, night and spend. For the East and West Midlands, East of England, North East, North West and Yorkshire, at least a quarter of visits were made for business.

Destination decision-making, motivations and barriers for business visitors

This report explores some key factors that influence the decision making for meeting and conference locations as well as awareness and consideration of British cities for business events.

Some key highlights of the report include:

  • 77% organisers place ‘ease of access’ in their top three priorities.
  • Suitability of venues is the second most important factor in destination choice. 62% of organisers place this in their top three priorities.
  • Value for money is the third most important factor in destination choice. 51% of organisers place this in their top three priorities.

Download the full report (PDF, 2.7 MB). Published July 2017

International Passenger Survey (IPS) Business visits data

The business visits and events sector is incredibly diverse, covering trade fairs, conferences and congresses, outdoor and entertainment events as well as business tourism.

The latest annual data from the International Passenger Survey is available, view data for visits, nights, and spend of business visitors, as well as filter visits by age, gender, season, mode of transport, length of stay for the last full year of data.

View the Business Visits IPS data