Business Confidence and Performance Monitor

Changing visitor profiles. Varying confidence levels. Shifts in performance. Understanding marketing trends from a business perspective helps us gauge the health of the sector and helps individual businesses benchmark their own performance.

Tourism Business Monitor

The Tourism Business Monitor is a survey of accommodation and attractions businesses which takes place several times a year (often January, Easter, July, September and October) – results are published in total and for different types of business.

At key times of the year, we ask a sample of around 300 accommodation providers and around 250 visitor attractions in England to report their performance in the most recent period and their expectations for the coming months. We also include a number of different 'hot topic' questions in the survey to collect information about topical issues and any other areas that may affect performance.

Please see the full report for Tourism Business Monitor 2018 (PDF, 1.4MB) for detailed analysis.

For this wave, the full analysis for both accommodation and attractions is provided in one report (see below). In some previous waves, separate accommodation and attraction reports were also produced, please see the relevant pages for those reports.

infographic of Business performance dashboard: accommodation (%). Visitor numbers and satisfaction infographic for Business performance dashboard: Attractions (%). Visitor numbers and satisfaction