Business Confidence and Performance Monitor

Changing visitor profiles. Varying confidence levels. Shifts in performance. Understanding marketing trends from a business perspective helps us gauge the health of the sector and helps individual businesses benchmark their own performance.

Tourism Business Monitor

The Tourism Business Monitor is a survey of accommodation and attractions businesses which takes place five times a year (January, Easter, July, September and October) – results are published in total and for different types of business.

At key times of the year, we ask a sample of around 500 accommodation providers and around 300 visitor attractions in England to report their performance in the most recent period and their expectations for the coming months. We also include a number of different 'hot topic' questions in the survey to collect information about topical issues and any other areas that may affect performance.

A variety of accommodation and attraction types are included in the overall survey.