Business recovery webinar FAQs: Creating great presentations – with Buffalo 7
Questions and answers from our fourth webinar, Using travel technology to maximise your business, recorded 4 July.
Please note information provided in these responses was correct at the time of recording.
That’s a tough one, as it depends a lot on the context. It’s a good idea to put yourself in the shoes of the audience, but can sound a bit ‘off’ if it’s not quite right. It might be a good idea to use some aspirational language like, “imagine going…”.
Yes, definitely. With social media, it’s even more important to understand your audience and their requirements. What do they want to hear? What kind of language do they react best to? What challenges do you have and how can you help to overcome them?
Social media is also a great way to start conversations - so instead of just posting comment, try to start a dialogue going by asking questions or creating polls.
I think it’s important to make sure that your customers can get a full sense of the ‘real’ experience, wherever possible, so be as descriptive as you can.
It’s likely that your audience will remember the beginning and end of your presentation the most, so it pays to make these extra engaging.
Leave them thinking about what comes next – you’ve opened their eyes to a new way of thinking, so how can they continue this journey? There are a few ways to do this: take a look at our blog on the subject.
These are three quite distinct audiences, so I’d be tempted to have three separate presentations to cater for each in a really targeted way. There will be some overlap, but when your audience feels like a presentation has been focused to their exact needs, it makes them all the more engaged.
Unfortunately, there’s no right answer to this! Your presentation has a number of variables (complexity, time available, number of key messages, etc) and each one affects the number of slides you’d use.
But there are a set of guidelines that we’ve put together to help you get to grips with this.
Your slides are there to support you, not compete with you. So if there’s too much text on a slide, your audience will struggle to read it AND listen to you, so they’ll probably do neither.
For this reason, it’s a good idea to strip the next down to simple key points, where you can.
Imagery looks great and conveys a lot f emotion, so more imagery, less text is a decent rule of thumb.
Understand who your audience is, and what challenges they face (in terms of selecting a holiday / B&B). Then explain how you can help them to overcome those challenges and explain the benefits to coming to stay with you.
If you have a cool story about how you came to run a B&B, share that too – personal stories can really help potential customers to make a decision.
I think this boils down to who you are presenting to. I’d look to change the stories depending on the groups you’re presenting to. For instance, is it a family looking for a gentle spin, or a group of youths looking for some adrenaline?
It’s essential that you don't burn time by talking about yourself too much. Talk about the customer, and how your products / services can benefit them specifically. Perhaps ask them outright what they’re interested in, so you can customise your presentation on the fly.