Accessible & Inclusive Marketing Toolkit
A guide to marketing your accessibility.
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This Accessible & Inclusive Marketing Toolkit explains the importance of inclusive terminology and disability representation, as well as providing hints and tips on creating accessibility guides and promoting your offer through specific marketing channels. The Toolkit also includes case studies from tourism businesses throughout England.
The content in the toolkit was last updated in March 2022.
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An introduction to inclusive marketing
What inclusive marketing is and why you should embrace it.
VisitBritain
Inclusive communication hints and tips
Hints and tips to make your online and offline communication more inclusive, from terminology to signage.
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Marketing tools for inclusive promotion
What to include in your marketing materials and Accessibility Guides.
VisitBritain/Eureka!
Ensuring digital accessibility
An overview of what makes an accessible website and inclusive social media content.
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Inclusive marketing channels
Specific marketing channels, influencers and initiatives to support your inclusive marketing journey.
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Moving forward
Further adjustments you can make within your business to be more inclusive, including concessions and gaining feedback.
