Bidding for international association congresses is a competitive and often costly exercise. Having strong local support for a bid for an international congress is often the differentiating factor that sways the decision makers in favour of your destination.
This two-day workshop will provide attendees with invaluable advice and information on creating ambassador and legacy programmes
Day 1: Ambassador programmes
Having a strong Ambassador Programme, and demonstrating local support can give you that edge and help you be more successful in attracting international association meetings.
This workshop will look at the full journey of creating and implementing an Ambassador Programme, from the benefits; the challenges of setting one up; how to recruit and communicate with ambassadors and the importance of your destination’s sectoral strengths in your programme. We will also discuss the role Ambassadors can play in creating new conferences
In Day 2: legacy programmes
In day two you will hear examples from international associations on how to have meaningful conversations with association clients about their legacy programmes and help them achieve their goals and connect them with the local community.
You will learn about what the expectations are from destinations and how you can work with international associations to leave a positive impact that continues long after the congress has left town.
There will be breakout sessions for you to explore what your legacy offering could be to international associations and how you can work effectively with them to meet their objectives.
The sessions will be facilitated by Lesley Williams who has over 25 years experince in the field. She is former Head of Business Tourism for Marketing Edinburgh and currently Director of Caeliam, as well as consulting for GainingEdge and working on the BestCities Global Alliance account.
