Activities and themes

As part of the Discover England Fund we are delivering a programme of research to support product development in England. 

 A series of reports to better understand the appeal of  a wide range of activities / thematic areas among international audiences is available below.

1. Leisure activities research

A survey of consumers in nine international markets and in the UK to identify which leisure activities they would consider as part of an England holiday, and the extent to which these would be a driver for taking a trip.

Download the activities report here in PowerPoint (PPT, 13MB) or PDF (3.4MB)

2. Themes and destination types

Qualitative research in Germany, the Netherlands and the US to understand consumer perceptions of different dimensions of England’s product offering, and to identify which elements are most compelling for our potential visitors

Download the Themes and Destination Types report here in PDF (3.4MB)

3. Understanding participation in leisure activities in the International Passenger Survey

This report brings together data from the International Passenger Survey (IPS) and findings from other research carried out in recent years to give insights about motivations for travel, and interest and participation in different types of leisure activities

Download the IPS re-analysis report here in PowerPoint (PPT, 15MB) or PDF (1.5MB)