1. Leisure activities research
A survey of consumers in nine international markets and in the UK to identify which leisure activities they would consider as part of an England holiday, and the extent to which these would be a driver for taking a trip.
Download the activities report in PowerPoint (PPT, 13MB) or download the activities report in PDF (3.4MB)
2. Themes and destination types
Qualitative research in Germany, the Netherlands and the US to understand consumer perceptions of different dimensions of England’s product offering, and to identify which elements are most compelling for our potential visitors
Download the Themes and Destination Types report (PDF, 3.4MB)
3. Outdoor Activities research
A deep dive into the behaviour of outdoor activity enthusiasts in 5 markets (USA, France, Germany, Netherlands, UK).
Full Outdoor Activities report: PDF (3.1MB)
Activity summaries: PDF (833KB)
Please note the following reports are now available on the DEF Research Archive page:
Understanding participation in leisure activities in the International Passenger Survey
Leisure activities research: Market, Activities and Destination summaries