The ‘Taking England to the World - an inbound tourism toolkit’ has been created to support destinations and small and medium sized tourism businesses make the move into international markets.
The guide has been designed to arm tourism businesses and destinations with the basic tools, knowledge and key contacts needed to enter the export tourism market.
The digital guide has commercial business advice, tips and case studies to support businesses in promoting their tourism products, experiences and destinations to international markets.
VisitBritain/VistEngland Commercial Director Carol Dray said:
“The tourism education programme will support businesses to bring new and existing products into international markets and grow inbound tourism as a whole increasing the value of the industry to England’s economy."
Taking England to the World – an inbound tourism toolkit is the first in a series of assets being produced by VisitEngland to help businesses trade internationally.
Tourism is worth £127 billion to the UK economy.