The response recognises that Destination Management Organisations are a vital part of England’s tourism landscape, connecting with local businesses and Government agencies to attract investment and visitors across the regions, boosting the visitor economy. The response states that, for this to happen, it is necessary to transform the DMO landscape at a local level and address long-running concerns about the structure, funding models and fragmentation of England’s DMO landscape.
As a result, the Department for Digital, Culture, Media & Sport (DCMS) has announced that it will provide £4 million over the next three years for us to develop and administer a new accreditation scheme. This funding will also be used to create a pilot in one region of the country, giving one top-tier DMO or a group of local DMOs the opportunity and investment to restructure under a new model.
Under the new accreditation scheme, DMOs will be renamed Local Visitor Economy Partnerships (LVEPs). Running alongside this, the pilot of a tiering model in a region of England will run over the next couple of years. It will give one top tier partnership, or a collection of partnerships (known as a Destination Development Partnership), funding and the opportunity to focus on activities that ensure their destination remains sustainable, competitive and responsive to challenges such as boosting skills, accessibility and levelling up.
We welcome the UK Government’s response and the opportunity to play our part in implementing the recommendations. Over the summer, we will be working through how we implement the accreditation scheme and the Destination Development Partnership pilot and will keep you updated as we develop our plans.
We look forward to working with you, to ensure we have the right national and local infrastructure to enable England to continue to be a compelling destination for domestic and international visitors. This will also strengthen the case for future funding.