Tourism sector deal update

27 November 2018

Welcoming today’s news that an official negotiation for a tourism sector deal has been confirmed by the UK Government, British Tourist Authority Chair Steve Ridgway CBE, former Chief Executive of Virgin Atlantic Airways, who is leading the UK tourism industry’s bid for a sector deal under the UK Government’s Industrial Strategy said:

“Tourism is an economic powerhouse, a growing industry with huge potential to scale-up productivity, so it is very welcome news that an official negotiation for a sector deal has today been confirmed by the UK Government.

“Securing this deal will be a game-changer for the industry, spelling a step-change in how we underpin the success of tourism for a generation, fixing issues from skills and productivity to extending the season year-round and building stronger tourism destinations up and down the country. And it will be a game-changer for the economy, with a sector deal growing the value of the industry and increasing employment in tourism." 

“One of the UK’s most valuable export industries, tourism needs no trade deals to attract overseas investment. It is also a fiercely competitive global industry and a sector deal moves tourism right up the UK Government’s agenda as a priority for future economic planning, ensuring we continue to compete as a world-class destination for all visitors.”

Mr Ridgway said the bid for a sector deal was a result of the tourism industry coming together with one voice during the last 18 months, getting behind the bid with its own ideas for the future and working in partnership.