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Our global campaigns aim to inspire international leisure visitors, thereby increasing incremental visitor spend for the tourism and leisure industry and the British economy.
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Destination Britain North America brought together dozens of British suppliers and top buyers from Canada and the USA to do business. Below is the Chairman's opening speech to delegates as the three-day trade event got underway.
Announced in 2019, the industry and government’s flagship commitment to tourism included 10,000 more apprenticeships and 130,000 extra hotel rooms.
The government’s Tourism Action Plan (TAP) outlined its UK-wide support for the industry – including the Discover England Fund
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England is a country fuelled by inspiration and energy. Offering global connectivity, sustainable transport and venues, value for money and an unmatched network of industry and academic leaders, England stands ready to offer a warm welcome for any business event.
Find resources and get in touch with our MeetEngland team.
VisitBritain has announced its second annual Business Events Association Conference will take place at the International Convention Centre Wales from 11 to 13 February 2025.
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Everything you need to inspire your clients. Discover new products, experiences and itinerary ideas – plus useful resources and the latest market insights.

Reach new customers and increase your profitability. Drive sales with our tools, events and training, find out about quality assessment and get expert guidance from the England Business Advice Hub.

Build sustainable and valuable growth. Learn about England’s new destination management structure, find expert advice, and boost your proposition with our training and toolkits.

Access resources for business events to support your business development and event strategy. Discover England, Scotland and Wales' business event offering for your next conference, incentive, exhibition or event.

Discover our media centres, image and video library and latest press releases, plus contacts for our corporate and consumer press teams.

Studying tourism at school, college or university? We’ve gathered essential resources and data for students of tourism, plus information about our internships.

Everything you need to inspire your clients. Discover new products, experiences and itinerary ideas – plus useful resources and the latest market insights.
Reach new customers and increase your profitability. Drive sales with our tools, events and training, find out about quality assessment and get expert guidance from the England Business Advice Hub.
Build sustainable and valuable growth. Learn about England’s new destination management structure, find expert advice, and boost your proposition with our training and toolkits.
Access resources for business events to support your business development and event strategy. Discover England, Scotland and Wales' business event offering for your next conference, incentive, exhibition or event.
Discover our media centres, image and video library and latest press releases, plus contacts for our corporate and consumer press teams.
Studying tourism at school, college or university? We’ve gathered essential resources and data for students of tourism, plus information about our internships.