See the activities that domestic and overseas visitors choose to incorporate into their holidays in England.
See research into mutli-generational travel and the attractiveness of England as a holiday destination to family groups.
A series of reports to better understand the appeal of a wide range of activities / thematic areas among international audiences.
Understand the motivations and decision-making factors for business events including location choices.
A range of reports looking at the perceptions of England’s destinations for the domestic market.
Get a fascinating insight into the trends that could be shaping English tourism in the future.
Download our research on how product development can encourage visitors to get out of London.
Download the Market Opportunity Guidance including frameworks for target audiences and new product proposal checklists.
Read about the successful development of new tourism products around the globe.
Get summary reports on Discover England Fund research
Understand the travel trade landscape in the USA, France, Germany, Netherlands and the Nordics.
Access a series of reports on product development and visitor behaviour.