Product development research

Stand up paddle-boarders in harbour, St. Ives, Cornwall, England.

As part of the Discover England Fund we are delivering a programme of research to support product development in England. You can find the reports from the product development research here: 

Experiential activity research

Smoking drink with teacups, bartender and customers
See the activities that domestic and overseas visitors choose to incorporate into their holidays in England.

Multi-generational travel

Three generations of women in a family (grandmother, mother and daughter) stepping playfully on rocks across the Wastwater lake.
See research into mutli-generational travel and the attractiveness of England as a holiday destination to family groups.

Activities and themes

A man holding two white alpacas at Alpacalyeverafter, Portinscale, Keswick, Lake District, England.
A series of reports to better understand the appeal of  a wide range of activities / thematic areas among international audiences.

Business events research

Two men and a woman wearing business suits leaving a convention centre together
Understand the motivations and decision-making factors for business events including location choices.

Destination satisfaction and perceptions

 Man and woman standing next to open boot of car in Dartmoor National Park, Devon, England at sunset.
A range of reports looking at the perceptions of England’s destinations for the domestic market.

Future trends

Night time view of the Tyne Bridge, Swing Bridge and Sandhill, Newcastle-upon-Tyne, England lit up at night.
Get a fascinating insight into the trends that could be shaping English tourism in the future.

London Plus

 Young woman at a red phone box outside St Pauls Cathedral
Download our research on how product development can encourage visitors to get out of London.

Market opportunity guidance

Bearded man sitting outside Deadstock General Store, 46 Edge St, Manchester, England, UK.
Download the Market Opportunity Guidance including frameworks for target audiences and new product proposal checklists.

Product development case studies

An old steam train drives through the country side
Read about the successful development of new tourism products around the globe.

Travel trade research

 The Millenium Library in Norwich, known as the Forum, Norfolk, England.
Understand the travel trade landscape in the USA, France, Germany, Netherlands and the Nordics.

Archive - Discover England Fund research

A couple arriving at a manor house by car
Access past research on international and domestic tourism funded by the Discover England Fund.