Product development research

As part of the Discover England Fund we are delivering a programme of research to support product development in England. You can find the reports from the product development research here: 

Experiential activity research

Collage showing craft items on the left, plus a smiling young woman with an apron making cupcakes, with a second person behind in a red apron.
See the activities that domestic and overseas visitors choose to incorporate into their holidays in England.

Multi-generational travel

Three generations of women in a family (grandmother, mother and daughter) stepping playfully on rocks across the Wastwater lake.
See research into mutli-generational travel and the attractiveness of England as a holiday destination to family groups.

Activities and themes

A man holding two white alpacas at Alpacalyeverafter, Portinscale, Keswick, Lake District, England.
A series of reports to better understand the appeal of  a wide range of activities / thematic areas among international audiences.

Business events research

Two men and a woman wearing business suits leaving a convention centre together
Understand the motivations and decision-making factors for business events including location choices.

Destination satisfaction and perceptions

A seagull sits on top of a blue 'Beaches' sign
A range of reports looking at the perceptions of England’s destinations for the domestic market.

Future trends

View along Hadrian's Wall on a frosty morning, England.
Get a fascinating insight into the trends that could be shaping English tourism in the future.

London Plus

A hand hold a compass over a map
Download our research on how product development can encourage visitors to get out of London.

Market opportunity guidance

Sunlight comes through glass roof in shopping centre
Download the Market Opportunity Guidance including frameworks for target audiences and new product proposal checklists.

Product development case studies

An old steam train drives through the country side
Read about the successful development of new tourism products around the globe.

Research summary reports

The Angel of the North standing with a background of blue skies and fluffy clouds
Get summary reports on Discover England Fund research

Travel trade research

Historic ship moored at Maritime Albert Dock on Liverpool waterfront with the Three Graces historic buildings, in the distance, Liverpool, Merseyside, England.
Understand the travel trade landscape in the USA, France, Germany, Netherlands and the Nordics.

Visitor characteristics and behaviour

A man and a woman with their dog sit on a rock at the top of a hill over looking the countryside
Access a series of reports on product development and visitor behaviour.