Product development research

As part of the Discover England Fund we are delivering a programme of research to support product development in England. You can find the reports from the product development research here: 

Destination satisfaction and perceptions

Image of Beaches sign with seagull on top in Brighton
A series of reports looking at views of England’s destinations among domestic visitors.

London Plus

A compass on a map
Download our research on how product development can encourage visitors to get out of London.

Market opportunity guidance

Leadenhall Market
Download the Market Opportunity Guidance including frameworks for target audiences and new product proposal checklists.

Product development case studies

A steam train
Read about the successful development of new tourism products around the globe.

Visitor characteristics and behaviour

Couple in Windermere, Cumbria
Access a series of reports on product development and visitor behaviour.