Product development research

As part of the Discover England Fund we are delivering a programme of research to support product development in England. You can find the reports from the product development research here: 

Activities and themes

People carrying out a range of holiday activities
A series of reports to better understand the appeal of  a wide range of activities / thematic areas among international audiences.

Business events research

Understand the motivations and decision-making factors for business events including location choices.

Destination satisfaction and perceptions

A range of reports looking at the perceptions of England’s destinations for the domestic market.

Future trends

A tour guide speaking to a group
Get a fascinating insight into the trends that could be shaping English tourism in the future.

London Plus

A compass on a map
Download our research on how product development can encourage visitors to get out of London.

Market opportunity guidance

Leadenhall Market
Download the Market Opportunity Guidance including frameworks for target audiences and new product proposal checklists.

Product development case studies

A steam train
Read about the successful development of new tourism products around the globe.

Research summary reports

Angel of the North
Get summary reports on Discover England Fund research

Travel trade research

A tour bus or coach
Understand the travel trade landscape in the USA, France, Germany, Netherlands and the Nordics.

Visitor characteristics and behaviour

Couple in Windermere, Cumbria
Access a series of reports on product development and visitor behaviour.