Product development research

As part of the Discover England Fund we are delivering a programme of research to support product development in England. You can find the reports from the product development research here: 

Activities and themes

People carrying out a range of holiday activities
A series of reports to better understand the appeal of  a wide range of activities / thematic areas among international audiences.

Destination satisfaction and perceptions

A beaches sign with seagull on top in Brighton
A series of reports looking at views of England’s destinations among domestic visitors.

London Plus

A compass on a map
Download our research on how product development can encourage visitors to get out of London.

Market opportunity guidance

Leadenhall Market
Download the Market Opportunity Guidance including frameworks for target audiences and new product proposal checklists.

Product development case studies

A steam train
Read about the successful development of new tourism products around the globe.

Visitor characteristics and behaviour

Couple in Windermere, Cumbria
Access a series of reports on product development and visitor behaviour.