Industry news and press releases

Read the latest press releases, updates and announcements – covering key destination and corporate news.

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VisitBritain invites international influencers to celebrate magic of screen tourism

VisitBritain goes ‘on location’ with global content creators to mark spellbinding new shows and feature films

Photo by: Crown copyright (2025) Cymru Wales

Location: Conwy, Wales

People walk along the stone walls of a medieval castle with round towers under a cloudy sky, overlooking a river and surrounding landscape.
VisitBritain

VisitEngland launches national campaign to boost coastal breaks and drive visitor spending

VisitEngland is launching a major national campaign to inspire more people to book a coastal getaway, boosting visits and visitor spending in England's coastal destinations through the autumn and into 2027.

Photo by: Visit East of England

Location: Felixstowe, England

Three children eat ice cream near a pebble beach, with a black dog in front and a pier with red umbrellas in the background.
VisitEngland

VisitEngland and AccessAble collaboration brings benefits to businesses that provide accessibility information for visitors 

A recent evaluation of our two-year collaboration with AccessAble that has been helping businesses to promote their accessibility information to customers through the creation of online Detailed Access Guides, has found that it has had a positive impact on visitor numbers. 

Photo by: Norfolk County Council/Norfolk Museums Service

Location: Norwich, England

Two people in wheelchairs enjoy a sunny day on a rooftop terrace with historic stone walls and blue sky in the background.
VisitEngland

VisitEngland and UK and Ireland tourism organisations explore expanding Arts Council England's 'All In' accessibility scheme

VisitEngland is working with VisitScotland, Visit Wales, Tourism Northern Ireland, and Fáilte Ireland to explore expanding Arts Council England's 'All In' accessibility scheme beyond the creative and cultural sector into the wider visitor economy.

Photo by: VisitBritain/Calvertexmoor.org.uk

Location: Kentisbury, England

Wheelchair user abseiling
VisitEngland

VisitEngland’s 2026 ROSE Award winners announced

VisitEngland has today, Tuesday 8 September, revealed the winners of this year’s ROSE Awards.

Photo by: VisitEngland

VisitEngland ROSE 2026 Recognition Of Service Excellence badge with red rose symbol and red and white banner.
VisitEngland

VisitBritain leads major trade mission to Australia & New Zealand to drive tourism growth

VisitBritain is taking the best of Britain to Australia and New Zealand, leading a major trade mission to boost inbound tourism and visitor spending.

Photo by: VisitBritain/Timeless Photography

Two people work together at a table with a laptop, map, notebooks, and business cards, suggesting a collaborative or planning meeting.
VisitBritain