Information for destination partners

From the Stratford-upon-Avon timber houses where Shakespeare grew up to the London playhouses where his work was performed, England offers clients the chance to fully immerse themselves in the playwright’s world.

The accessibility statement for VisitBritain's DAM.

The cookies policy for the VisitBritain DAM.

We’ve launched a new domestic coastal marketing campaign to drive breaks to all seaside destinations on England’s North West coast.

The MeetEngland Impact Network brings together ambassadors, advocates, academic leaders, and sector specialists from across England to create a visible, unified national movement.

Welcome to Brighton - a city where creativity meets the coast, and business events are anything but ordinary. Bold, colourful and full of character, Brighton delivers vibrant, unexpected experiences that energise delegates and leave a lasting impression, all set against an unforgettable coastal background.

Our Great Britain destination brand guidelines are a practical resource to help designers and creators apply our brand principles to marketing collateral.

From Cambridge's historic colleges to the waterways of the Broads, Suffolk's historic towns, Norfolk's windmills and Lincolnshire's grand estates, the East of England spans a varied landscape.

Dive into Scottish heritage along the Kirkpatrick Coast to Coast route this spring. The 250-mile (402 km) adventure across southern Scotland stretches from Stranraer in Dumfries and Galloway on the west coast to Eyemouth in Berwickshire on the east coast.

This report demonstrates the industry’s significant economic contribution to local communities nationwide and its potential for growth.

The VisitBrighton Ambassador Programme was launched to offer the partnership and support to encourage and inspire local academic, medical and other professionals to bid for national and international conferences to come to Brighton.

Meet Bristol & Bath Conference Ambassadors are industry leaders or prominent academics who are passionate about showcasing Bristol, Bath and the West of England as a leading conference destination.

A Marketing Nottingham and Nottinghamshire initiative that champions the region and secures conferences that deliver lasting economic and cultural benefits.

A city-wide initiative dedicated to attracting major national and international conferences to Sheffield, supporting academics, medical specialists, and industry experts to bring events to the city as Conference Ambassadors.

Manchester's Conference Ambassador Programme offers the partnerships and support necessary to inspire and enable individuals to host prestigious national and international conferences in Greater Manchester.

The Conference Champion programme is aimed at recruiting individuals who are passionate about their specialist field and keen to showcase Hull and East Yorkshire to their national and international colleagues.

The Conference Leeds ambassador programme is designed to support leading industry voices in the city to secure events that expand their networks, global standing and raise the profile of Leeds and its experts.

Meet Blackpool Conference Ambassador Programme is designed to empower and support individuals passionate about showcasing Blackpool as a leading destination for regional, national and international conferences.

The conference ambassador programme is designed to help academics, researchers and professionals create successful bids and host inspiring and successful conferences in Newcastle and Gateshead.

The Birmingham and West Midlands Conference Ambassador Network is a platform for the region’s greatest minds and leaders to work together in pursuit of a common goal – to attract the world’s leading association conferences to the region.

Club Liverpool Ambassador Programme is a network of academics, medics and professionals who volunteer their time to help bid for conferences to bring economic growth and value to Liverpool City Region.

The Cambridge Conference Ambassador Programme supports its global experts within the city's world-leading academic, science, and technology sectors in attracting and securing events to Cambridge.

Welcome to Cambridge – a city defined by innovation, extraordinary talent, and a world-shaping legacy. For event planners, it’s a destination that offers far beyond lecture halls and libraries. Take a whirlwind tour to discover why Cambridge should be your next business event destination.

Spanning 109 miles (175 km) of history, scenery and adventure between Anglesey and Chester, invite clients to discover the North Wales Coastal Route this spring.

Northern England’s Roman frontier isn’t just ancient history, it’s where your clients can trace 2,000 years of engineering, culture and innovation, using Northumberland and Tyne and Wear as hubs with easy access to towns and villages along Hadrian’s Wall.

Get the latest UK product news and rates, regular updates on Transport for London tickets, and your dedicated trade discount codes and seasonal promotions—so you can save on your next VisitBritain Shop orders.

Welcome to Leeds – a city where creativity meets commerce and every event becomes an unforgettable experience. It's easy to reach but impossible to forget. Take a whirlwind tour and explore why this city should be your next business events destination.

Meet Harris Bokhari OBE, Chairman of the BTA Board.

Meet Rachel Walter, VisitEngland Advisory Board member.

Meet Richard Morsley, VisitEngland Advisory Board member.

South-western Scotland and the Borders are home to numerous stars of the screen world. From Outlander’s castles and cloisters to Avengers’ coastal backdrops, filming locations take centre-stage in this itinerary.

Discover Central Scotland through the camera lens, where ancient castles and vibrant cities have starred in major productions including Guillermo del Toro’s 2025 adaptation of Frankenstein, as well as Outlander and The Batman.

As daylight hours grow shorter, Liverpool and Manchester shine bright.

When the air turns crisp and peak season winds down, winter offers your clients the chance to experience a quieter and more intimate side of Britain. Here’s a glimpse of what awaits in 2026.

The MP Engagement Hub provides the information you need on tourism in your constituency.

Designed for tourism businesses in England, VisitEngland Academy’s online course Welcoming LGBTQIA+ Customers helps you develop your awareness of this market which is worth £7.1 billion to domestic tourism alone, and offers practical guidance to make your business more inclusive.

Visit the VisitEngland Academy to explore our Accessible & Inclusive Tourism Toolkit for Businesses, a series of videos designed to help you to understand and address the barriers faced by customers with different impairments, effectively promote your accessibility information, become an inclusive employer and more.

GCC visitors are drawn to the UK's rich cultural experiences, diverse food and drink offerings, and world-class shopping. This short course offers insights as well as practical tools to help you tap into this lucrative market and ensure they feel warmly welcomed in your region.

In this follow up to the introduction to the Regenerative Tourism Guide, author Sarah Duncan is joined by Ed Perryman, Co-Founder at Replacer for this webinar exploring the Replacer tool and discuss ways to find quick wins to transform your business.

In addition to looking at the big question 'why regenerative tourism?', this VisitEngland Academy course is an introduction to the Regenerative Tourism Guide's PLANT system structure and the interactive tools the Guide contains to help you get your business started on its regenerative tourism journey.

Welcome to Liverpool – compact, well-connected and bursting with character, this UNESCO City of Music in the North of England is unexpected, inspiring and unforgettable. Take a whirlwind tour to discover why Liverpool should be your next business events destination.

Step into the West Midlands, where industrial heritage meets cinematic glamour.

Scotland’s north-east offers a journey through history, cultural highlights and cinematic landscapes - fom the lofty heights of Dunnottar Castle to Abbotsford’s literary ties and Ardverikie’s fairytale turrets.

See our programme of sales missions for the years 2026-28 to find out how you can meet and do business in international markets.

Follow in the footsteps of film crews and experience where Britain’s screen magic meets real-life landscapes.

From Northumberland’s illuminated gardens to Edinburgh’s torchlit Hogmanay procession, the north-east of England and eastern Scotland know how to celebrate the darker months with light, music and cinematic flair.

MPs and their staff are invited to come and learn more about our campaigns and the value of tourism to the UK economy.

From windswept moors and abbey ruins to Gothic seaside towns and cultural hotspots, Yorkshire offers cinematic landscapes, a rich history and cutting-edge creativity.

W: www.discover-northamptonshire.co.uk/tourismawards
E: [email protected]
P: 07925 890818

Welcome to Sheffield – the Northern city once famed for forging steel, now forging unforgettable experiences. Take a whirlwind tour and uncover why this city should be your next business events destination.