Information for destination partners

Britain’s visitor offer will be taking centre stage in Saudi Arabia in May with VisitBritain leading a tourism delegation as part of GREAT FUTURES, a major trade expo being held by the UK Government’s GREAT campaign in partnership with the Kingdom of Saudi Arabia’s Government.

Destination Britain - Middle East & Asia 2024 offers UK international trade-ready businesses the unique opportunity to meet hand-picked buyers from GCC, India, China, South Korea and Japan.

We are glad to meet you at Arabian Travel Market, a leading global event for the inbound and outbound travel industry in the Middle East. This even brings together a global community of travel professionals from leisure, MICE, luxury and corporate travel and provides insights on the latest industry trends and innovations.

VisitEngland has today, 8 April, announced the finalists who will go forward to compete for the tourism industry’s annual national Awards for Excellence.

Face to face training. See the main Taking England to the World page for more information.

The VisitBritain Shop is our official online e-commerce site, the first-stop shop for booking London and UK transport tickets, airport transfers, must-see attractions, theatre, immersive tours and a wide range of new and exciting experiences across the UK.

VisitBritain/VisitEngland has a statutory duty to advise the Government on tourism policy.

It is VisitEngland’s role to lead England’s visitor economy to be resilient, sustainable and worldclass.

Brazil Roadshow 2024 offers an invaluable opportunity for trade-ready businesses to meet face-to-face hand-picked buyers and agents from this market.
With the guidance of our in-market experts you will get a facilitated environment to create and enhance business relationships and learn all about the market demand.

Australia Roadshow 2024 offers UK international trade-ready businesses the unique opportunity to meet hand-picked buyers from this market, provide agents training and join numerous networking sessions.
This event enables delegates to strengthen their existing relationships, learn about the market directly from our in-market team and trade, and gain valuable direct contacts to unlock new opportunities.

VisitEngland has today, 25 March, announced Pete Chambers from the Coventry Music Museum is the winner of its Tourism Superstar 2024 competition.

11 million Brits plan a UK holiday trip for the Easter weekend, bringing a £3.2 billion economic boost

Face to face training. See the main Taking England to the World page for more information.

Face to face training. See the main Taking England to the World page for more information.

Face to face training. See the main Taking England to the World page for more information.

Face to face training. See the main Taking England to the World page for more information.

Face to face training. See the main Taking England to the World page for more information.

Face to face training. See the main Taking England to the World page for more information.

Our global campaigns aim to inspire international leisure visitors, thereby increasing incremental visitor spend for the tourism and leisure industry and the British economy.

Week-long celebration of England’s tourism industry fast approaching

VisitEngland has today, Tuesday 5 March, announced that this year’s VisitEngland Awards for Excellence will be held at Rum Warehouse at The Titanic Hotel Liverpool on 5 June.

Get involved in English Tourism Week with the new toolkit

We want Britain to be the destination of choice for travellers. Our global campaigns aim to inspire international leisure visitors, thereby increasing incremental visitor spend for the tourism and leisure industry and the British economy.

Learn about our 'Experience Seeker' target audiences and the work we do to position Britain as a welcoming, dynamic and diverse destination to entice customers to visit Britain this year.

Our business events team – representing both Britain and England – works in partnership across the British nations to support international business development and promotion in this sector. We offer expert and impartial support to associations, corporations and meeting and incentive travel planners to choose Britain and England for their international business events.

VisitBritain leads on the Business Events Growth Programme, part of the UK Government’s commitment to grow the business events sector. Our bid support and enhancement grants enable cities to attract and create new international business events by boosting city bids.

We offer a range of support to media from the latest tourism statistics, research and insights, to arranging press trips and sharing royalty-free assets. We share destination and product information alongside corporate news on our media hub and through regular newsletters.

We work directly with the travel trade to maximise the quality, profitability and reach of Britain programmes.

VisitBritain facilitates connections by organising and attending sales missions, trade shows and other events that build new and nurture existing relationships between British businesses and the international travel trade.

We also produce tools and resources tailored for international markets, to enable our trade partners to sell Britain better.

Promote your destination during a 3-day sales mission to Dusseldorf, Frankfurt and Munich, including 3 networking events with German based business event agencies and corporates responsible for booking international events in Europe.

In July 2024, the MeetEngland team will host a trade mission to Germany to engage with meeting, incentive, conference, and event organisers from the corporate market.

VisitEngland’s Tourism Superstar 2024 competition has launched today, Monday 19 February, with the public urged to get involved and cast their vote.

VisitBritain, in partnership with MeetEngland, Meet in Wales, VisitScotland Business Events, and ABPCO (Association of British Professional Congress Organisers) explored the importance of ‘impact beyond the plenary’ at its first Association Conference at the Edinburgh International Conference Centre (EICC).

The VisitBritain Gift Card is now available to purchase on the VisitBritain Shop.

Get the latest inbound data and insights from our research teams. Learn about trends and product demand from our in-market specialists.

Speech by our CEO Patricia Yates at our flagship 'Showcase Britain' event, held at the Old Royal Naval College, Greenwich, welcoming 120 travel buyers and media from 18 countries to promote Britain's outstanding tourism offer.

An industry toolkit will be available for you soon to get involved with English Tourism Week. Download the logos now.

Promote your destination and partners at IBTM World, a leading trade show for the meetings, incentive, conferences and events sector.

VisitEngland has today 18 January revealed the 10 superstars to make the shortlist of its annual search to find the unsung hero of England’s tourism industry.

National tourism agency VisitBritain is gearing up to welcome more than 120 international travel buyers for a series of educational visits across Britain, as part of its flagship ‘Showcase Britain 2024’ trade event.

Keep up to date with tourism industry news, events and insights – especially for UK businesses. Published fortnightly.

In support of the Government’s ambition for the UK to become the most accessible tourism destination in Europe, we are undertaking initiatives to improve the holiday planning experience for visitors with a wide range of accessibility requirements.

VisitEngland is proud to lead the annual English Tourism Week (15-24 March 2024) celebrating our diverse, exciting and vibrant sector, and highlighting the quality and value of English tourism. 

Collage of ten finalists for 2024 Tourism Superstar.

Liam White, General Manager of Fairytale Farm, is a 2024 Tourism Superstar finalist.

Amy Whitfield, Owner of the Triple A Food Tours is a 2024 Tourism Superstar finalist.

Sue and Ian Rainford, Brickhouse Farm Cottages are a finalist in the VisitEngland Tourism Superstar 2024 competition.

Bury St Edmunds Tour Guides are a finalist in the VisitEngland Tourism Superstar 2024 competition.

Pete Chambers, Director and Curator of The Coventry Music Museum is a finalist in the 2024 Tourism Superstar competition.

Dalby Forest Cycle Hub are a finalist in the VisitEngland Tourism Superstar 2024 competition.

Isle of Wight Ramblers are a finalist in the 2024 Tourism Superstar competition.

The Field Sport UK team are a finalist in the 2024 Tourism Superstar competition.

Lily-Rose Sheppard, Paddlesport Guide, Roundhouse Birmingham is a finalist in the 2024 Tourism Superstar competition.