Figures released today show a record October for inbound tourism spending

24 January 2020

New figures released today show that it was a record October for inbound tourism spending in the UK.

Visitors spent £2.3 billion in the UK in October 2019, the highest ever for the month of October and up 19% on the same month in 2018. 

There were 3.4 million overseas visits to the UK in October 2019, up 3% on October 2018. 

Today’s statistics show that it was a record-breaking August to October period for both overseas visits to the UK and for visitor spending. August 2019 was the highest month ever for both inbound visits and spending and only the third time ever to break the four million mark for inbound visits to the UK in a single month.

Quarterly data also published today shows strong growth in spending and visits from the US, the UK’s largest and most valuable inbound tourism market. Visitors from the US spent a record £3.4 billion in the UK from January to September 2019, up 23% on the same period in 2018. And there were a record 3.5 million visits from the US, up 13%.

There were also a record number of visits from China to the UK from January to September 2019 with 321,000 visits, up 8% on the same period in 2018. Visitors from China spent £553 million during this period, up 11%. 

Records were also set during this period for inbound visits from the Gulf Cooperation Council (GCC) markets and India.

VisitBritain Director Patricia Yates said: 

“These record-breaking figures underpin a longer-term pattern of growth from our long-haul high spending markets, demonstrating Britain’s continued ability to compete internationally for visitors in a fiercely competitive global environment. 

“The results also reinforce tourism’s importance as a driver of economic growth and its role in promoting a positive, welcoming image of Britain globally. Working with partners we are telling customers about experiences they can only have here, converting the inspiration to visit into bookings and encouraging visitors to discover more of the country, boosting local economies.” 

Today’s figures bring the number of overseas visits to the UK from January to October to 32.8 million, up 2% on the same period in 2018 with visitors spending £21.2 billion, up 8%. 

Looking ahead VisitBritain has released its inbound tourism forecast for 2020. Spending by overseas visitors is predicted to reach a record £26.6 billion this year, a 6.6% increase on the expected spending in 2019 of £25.0 billion. 

The number of overseas visits to the UK is forecast to rise this year to 39.7 million, the highest ever. 

Tourism is worth £127 billion to the UK economy, boosting economic growth across its nations and regions. 

ENDS
Notes to editors:

 • There were a record 4.2 million visits to the UK in August 2019, up 8% on August 2018. Overseas visitors spent a record £3.1 billion in the UK in August 2019, up 14%. The other months to break the four million mark for inbound visits to the UK were July 2017 and July 2019 – which both saw 4 million inbound visits.

 Market specific data for January to September 2019: 

  • There were a record 723,000 visits from the GCC markets to the UK with visitors from the GCC spending £1.4 billion, up 12% and 5% respectively on the same period in 2018.
  • There were 452,000 visits from India to the UK with visitors from India spending £499 million, up 13% and 44% respectively on the same period in 2018, and both setting new records.
  • There were 20.1 million visits from Europe overall to the UK, on par with these months in 2018. Visitors from Europe spent £8.7 billion, up 4% on the same period in 2018.

 • For more information on the latest monthly figures please see: https://www.visitbritain.org/latest-monthly-data-1
 • VisitBritain’s inbound tourism forecast for 2020 can be accessed here: https://www.visitbritain.org/visitbritain-forecasts-record-year-inbound-tourism-2020