VisitEngland Academy Business Support Webinars

Our series of business support webinars give you practical insights, tips and guidance to help your business reach its full potential.

Please note information provided in the webinars was correct at the time of recording.

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    • Webinar recordings

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    New insights on international travellers

    New insights to understand international travellers’ mindset. Webinar recorded 29 June 2022.

  • VisitBritain/Rod Edwards

    Latest inbound research and insights

    The latest research on international consumer sentiment, with insights into inbound markets. Webinar recorded 6 April.

  • VisitBritain/Thomas Heaton

    Latest inbound research and insights

    The latest research on international consumer sentiment, with insights into inbound markets. Webinar recorded 13 October.

  • Pexels

    Cyber Security for beginners

    Insights into real-life cyber-attacks and their impact and an overview of the free resources from the National Cyber Security Centre. Webinar recorded 15 July.

  • VisitBritain

    Engaging and retaining your new customers

    How you can retain customers post-COVID, with insight from experts in behavioural science; industry trend research; visitor journey mapping and marketing disrupters. Webinar recorded 15 June.

  • VisitBritain/Andrew Pickett

    Tour Guiding: Technology and Virtual Tours

    Practical tips on how technology can be used to develop tours and the potential of hybrid models for a post-pandemic world. Webinar recorded 8 June.

  • VisitBritain/Andy Hall

    Latest inbound research and insights

    The latest data on international consumer sentiment and our international update and forecast, focusing on inbound markets. Webinar recorded 13 May.

  • Escape the Everyday summer marketing campaign

    The Escape the Everyday summer campaign, what activity is planned and how you can get involved. Webinar recorded 11 May.

  • Latest research and Brexit consumer sentiment

    The latest wave of the domestic consumer sentiment tracker, an update of the domestic forecast, and the final wave of Brexit consumer sentiment research. Webinar recorded 7 May.

  • VisitBritain

    Bookability and tourism distribution

    What is meant by being "bookable" and potential domestic and international sales channels. Webinar recorded 12 February.

  • VisitBritain/Helen Hotson

    Latest research and insights

    The latest data on domestic consumer sentiment and the first wave of our new International Consumer Sentiment Tracker. Webinar recorded 28 January.

  • VisitBritain/Andrew Welsher

    Coach travel – building towards recovery

    How operators from across the sector have adapted and how they plan to build demand and aid recovery. Webinar recorded 14 January.

  • VisitBritain

    Creating great content

    What does great content look like and do you ensure you can use it for the future? Webinar recorded 8 December.

  • We’re Good to Go – lessons and what’s next

    How the industry has used the standard and what we have learnt. Webinar recorded 26 November and starts at 1:18 on the recording.

  • Alex Hare

    Micro-businesses: Building towards recovery

    How micro-businesses from across the industry have adapted and how they plan to build demand and aid recovery. Webinar recorded 24 November.

  • VisitBritain/Sam Barker

    Destination marketing in the ‘new normal’

    How businesses can maintain consumer marketing communication and get involved with VisitBritain/VisitEngland campaigns. Webinar recorded 17 November.

  • VisitBritain/Stuart Harper

    Tour Guiding – The new experience

    An in-depth look at how some of the key bodies are supporting the sector, including case studies from independent tour guides. Webinar recorded 21 October.

  • VisitBritain/Craig Derrick

    Latest Research and Insights

    Learn what the latest data and trends show us about tourism in England/to the UK in the months ahead. Webinar recorded 15 October.

  • VisitBritain/Jon Attenborough

    Escape the Everyday – Exciting the nation

    Find out more about our reassurance campaign, which aims to build consumer confidence in the months ahead. Webinar recorded 16 September.

  • VisitBritain/Jack Anstey

    Creating great presentations – with Buffalo 7

    We look at tips and ideas for creating engaging presentations, with Buffalo 7, an award-winning presentation design agency.Webinar recorded 4 August.

  • VisitBritain/Simon Winnall

    Accessibility

    We look at what considerations need to be taken into account for accessibility, with practical steps, real examples and advice on where to get guidance. Webinar recorded 30 July.

  • Marek Kargier

    Sustainability

    We look at some of the challenges we face as an industry and whether this is our opportunity to reset the dial for a more sustainable future. Webinar recorded 21 July.

  • VisitBritain/NGI/Michael Baister

    Using travel technology

    An overview of some of the technology solutions available and how they can facilitate business recovery. Webinar recorded 16 July.

  • VisitBritain/Chantal Borciani

    Speaking to customers post COVID-19

    We look at the stages of recovery, the approach adopted by other destinations and discuss how to speak to customers to build confidence and recovery. Webinar recorded 9 July.

  • VisitBritain

    Business adaptation and reopening

    We look ahead to the re-opening of our tourism industry and some of the key factors to be taken into consideration. Webinar recorded 2 July.

  • VisitBritain

    Spotlight on inbound and domestic insights

    Wondering what the latest data shows us about tourism in the months ahead and how this might impact your business? We discuss our latest data dashboards and consumer sentiment. Webinar recorded 30 June.

  • Google Digital Garage

    Google Digital Garage

    The webinars delivered in partnership with Google Digital Garage are not being recorded, However should you wish to view the sessions, including Writing for Social Media and Getting your business visible on Google Maps, you can sign up with Learn Digital with Google.

    • Webinar FAQs

  • VisitBritain/Rod Edwards

    Webinar FAQs

    Read the questions and answers submitted during the webinars. The full responses will be posted shortly after each webinar.

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