Taking England to the World - Trade Education Programme

Sign up for free training from VisitEngland on how to take your business overseas. Check dates for virtual and face-to-face workshops.

What do I get?

  • Get market leading training delivered by VisitEngland
  • Understand how the export industry works and how your business can become international-ready
  • Learn more about travel distribution systems and how it can help you

What is it?

Sign up for FREE training from VisitEngland to learn how to take your business overseas. Check out our dates for both face to face and virtual sessions.

What if you had access to a £28.4 billion market? Would you take the opportunity?

In 2019, the UK tourism industry was worth £120 billion, with inbound markets providing £28.4 billion and domestic markets providing £91.6 billion. Did you know only 9.8% of UK SMEs focus on international audiences who, on average, spend three times more than the domestic traveller?

We would like to invite you to Taking England to the World - a training programme which aims to help your business reach new customers and grow your revenue.

Developed as part of the Government’s £40M Discover England Fund and created and delivered by industry experts, this free course is designed to equip you with the skills and foundations to develop and promote your product for sale in key markets.

With content covering all aspects of getting ready to work with the travel trade to attract new customers, this training course will cover an overview of the key markets to England - providing information on insights and research, marketing, product development, distribution and partnerships to create a fully rounded training offering.

Who is it for?

This training programme is aimed at suppliers from all sectors of the English travel industry – from accommodation to attractions, and from excursions to experiences. Whilst particularly suitable for SMEs, larger organisations are also welcome to attend.

How are the sessions delivered?

There are two delivery modes for this training programme. You can choose to attend face to face, which involves a full day training programme between 9am and 5pm, OR you can choose a virtual session, which is delivered across 3 consecutive weeks, each consisting of a two-hour virtual session. You are expected to attend the full session, meaning the full day for face to face, or all three sessions for the virtual delivery.

What is the cost?

The training is offered free of charge, and lunch and refreshments will be provided. Spaces are limited, and will be offered on a first come, first served basis. Although the event is offered free of charge, a £25 no show fee will apply if a registration has not been cancelled within five working days of the event, to cover costs.


Below you will find registration links for the face to face and virtual sessions. Once you register, you will receive email communications with further details including details of the event, joining instructions and where you can download a copy of the Taking England to the World Toolkit. For face to face sessions, you will receive a briefing pack approximately 5 working days prior to the event. For virtual sessions, you will receive registration and enrolment emails for the online learning portal ‘VisitEngland Academy’ approximately 2-4 weeks prior to the first session.

Please note, you may only register for one event. If registration is detected across multiple events you will be contacted to choose your preferred in order to free up space for other attendees. Registration is also non-transferable without prior approval from the team.

Places for this highly sought-after course are limited and by signing up to this training session, you are committing to 6 hours across 3 weeks. We will cover different topics during each session, hence your attendance in all three sessions of this training is requested. 


Taking England to the World Online Sessions


Booking Link

12, 19, 26 Jan 2023

Fully booked

18, 25 Apr & 2 May 2023

Fully booked

6, 13, 20 Jul 2023

Register now

4, 11, 18 Oct 2023


9, 16, 23 Jan 2024

Register now


Register now


Places for this highly sought-after course are limited. 





Booking link

Taking England to the World - Cornwall

Penventon Park Hotel West End Redruth TR15 1TE

Thursday 20 April 2023

9:30- 17:00

Fully booked

Taking England to the World - Hull

Mercure Hull Grange Park Hotel Grange Park Lane Willerby HU10 6EA

Tuesday 23 May 2023


Fully booked

Taking England to the World - Leicester

Holiday Inn Leicester, an IHG Hotel 129 Saint Nicholas Circle Leicester LE1 5LX

Tuesday 6 June 2023


Fully booked

Taking England to the World - Basingstoke

Holiday Inn Basingstoke, an IHG Hotel Grove Road Basingstoke RG21 3EE

Tuesday 11 July 2023


Book now

Taking England to the World - Colchester

Holiday Inn Colchester, an IHG Hotel Abbotts Lane Colchester CO6 3QL

Thursday 14

September 2023


Book now

Taking England to the World - Exeter

Leonardo Hotel Exeter - Formerly Jurys Inn Western Way Exeter EX1 2DB

Thursday 16 

November 2023


Book now

Taking England to the World - Preston

Farington Lodge Hotel Stanifield Lane Farington PR25 4QR

Tuesday 21 November 2023


Book now

Taking England to the World - Newcastle Upon Tyne

Delta Hotels by Marriott Newcastle Gateshead Marconi Way Metrocentre NE11 9XF

Thursday 30 

November 2023


Book now

Taking England to the World - Canterbury

Canterbury Cathedral Lodge Canterbury, Kent CT1 2EH

Tuesday 6 

February 2024


Book now

Terms and conditions

The workshop materials and accompanying publication contains information, data, and images (the ‘Information’) prepared by British Tourist Authority (BTA) trading as VisitEngland (VE) under a copyright licence from the Australian Tourism Export Council (ATEC). All rights reserved. No part of the workshop materials and accompanying publication may be reproduced, distributed, or transmitted in any form or by any means, including photocopying, recording, or other electronic or mechanical methods, without the prior written permission of ATEC and BTA, in accordance with relevant copyright legislation.

By registering and attending this event you agree, acknowledge and understand that photos and videos may be taken during the event by either VisitEngland and/or VisitBritain and/or other attendees, for either VisitEngland's and/or VisitBritain’s use in accordance with their Privacy Policy (https://www.visitbritain.org/privacy-policy) or the attendees own personal and/or business purposes (in all cases (including without limitation) used and/or shared on social and online platforms).


If you require further information, or have any questions please don’t hesitate to contact Taking England to the World team – TakingEnglandtotheWorld@visitbritain.org

A tour group of senior people crossing a bridge in the countryside
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Contact details

Contact name

Taking England to the World team

Contact additional info

If you would like to request a workshop for your destination please send us an email.