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VisitBritain

Inbound visits and spend: annual, regional

See the latest annual estimates of the number of visits to the UK and total spend by inbound visitors, by UK area, based on the International Passenger Survey released by the Office of National Statistics.

Released on:

16 October 2026

Next release:

to be confirmed

For further information, please get in touch.

Report highlights

London remained the UK’s leading destination for inbound visitors in 2025. However, growth in the second half of the year was stronger outside the capital, with Scotland and Wales recording notable increases in both visits and spend while several England regions also saw growth. Spending growth was particularly strong across Scotland, Wales and parts of regional England. 

Visits:

  • In 2025, there were 19.3m inbound visits to London, with 52% of all inbound visits including a trip to London, vs 13.6m visits to the Rest of England (37% of all visits). For the second half of 2025, visits to both regions saw a slight uplift. 
  • Scotland received 4.2m inbound visits in 2025, with visits up 6% in H2 2025, whilst there were 913,000 visits to Wales in 2025, with visits up 23% in H2 2025.
  • Across England regions (outside London), growth in visits for the second half of the year was seen from North East, Yorkshire, North West, West Midlands and East Midlands.

Spend (in nominal terms, not adjusted for inflation):

  • Across 2025, London received £15.8bn spend vs £8.5bn for the Rest of England. For H2 2025, spend to London was down 1% whilst spend to the Rest of England grew 2%.
  • Visitors spent £3.9bn in Scotland and £510m in Wales in 2025. Scotland saw 16% growth in the second half of the year whilst Wales spend grew 43%.
  • For England regions outside London, growth in spend was seen from North East, Yorkshire, East Midlands, South West and South East.

Please note, 2025 data is badged as ‘official statistics in development’ and estimates are subject to future change as further improvements to the methods are introduced. See the ‘About the survey’ section at the bottom of this page for more detail on caveats to the data. 

See the annual results for 2025 by the UK and GB.

View the latest report

PDF

2025 IPS GB Nations and Regions Inbound Update (Published 16 October 2026)

Access the estimates for 2025 in our summary report which covers the headlines and distribution by GB nations and England regions. Please note 2025 data are official statistics in development and are subject to change.

Website IPS Latest Regions & Nations Quarterly Data 2025 (updated 16th October 2026).

Download the 2025 data in Excel and explore the detail in the pre-built pivot tables. Data up from 2019 to 2024 is available separately below.

Website IPS Latest Regions & Nations Quarterly Data 2019 to 2024 (updated 4th September 2026)

Download the data in Excel and explore the detail in the pre-built pivot tables.

Explore the Nations & Regions inbound data in full

Use our visualisations to see this data in greater depth and clarity. Filter by inbound market, UK nation, UK region, season and purpose. Please note 2024 is at the GB level.

We have temporarily removed the visualisations as we work to get the new 2024 data updated. 2025 data will not be available here, please explore the data in the pivot table.

Further analysis

This section contains 2024 estimates released on 26 August 2025 and does not reflect the revised 2024 estimates released on 4 September 2026. The data will be updated in due course. Revised estimates are available further up this page in the pivot tables. 2024 International Passenger Survey data is badged as ‘official statistics in development’ and are subject to change as further improvements to the methodology are introduced. The ONS does not endorse 2024 comparisons with previous years.

Regional Spread by Year 2002 - 2024 pivot

See regional spread of inbound visitors to the UK from 2002 - 2023 via pre-built pivot tables

IPS Subregional data (LVEPS, ITL3 and counties) 2009-2024

See subregional data including visits to England counties and regions from 2009-2024, as well as visits to areas covering specific Local Visitor Economy Partnerships (LVEPs) and ITL3 areas (2019-2024).

Subregions vs Purpose and Accommodation 2001 - 2024

Subregional data for accommodation usage by inbound visitors to the UK.

About the survey

The International Passenger Survey (IPS) is a continuous survey carried out by the Office for National Statistics (ONS). It covers all major air, sea and tunnel ports, providing detailed information on the numbers and types of visits made by people travelling to and from the UK. 

Please note due the ONS’ ongoing planned improvements to the travel and tourism statistics:

  • 2025 estimates are badged as ‘official statistics in development’ and estimates are subject to future change as further improvements to the methods are introduced. The ONS are not endorsing comparisons between the old methodology (pre-July 2024) and new methodology (post July-2024), and therefore comparisons shown in this report are only for H2 2025 vs H2 2024 (both under the new methodology). The ONS are assessing options for measuring discontinuities from the old and new time series including options for adjusting the back series (please refer to the latest ONS article on improvements).
  • The new methodology from July 2024 includes pseudo records for freight (lorry drivers) who are not captured via data collection at the ports, as they were in the old methodology. These pseudo records represent those who travel to the UK via sea (at Dover) and tunnel (at Eurotunnel). These records are included in the total inbound estimates at the UK, GB and total business visits level, and, for freight via Eurotunnel only, records are also included in the Europe total. Therefore, freight records are not available at any other breakdown including at the market or nations/regions level, so the sum of these will not tally up to the totals where the pseudo records are present.
  • The ONS continue to explore the feasibility of incorporating Northern Ireland data from NISRA into the new methodology. These estimates are included in the UK total but any estimates below this level are at the GB level only (i.e. exclude Northern Ireland).
  • VisitBritain notes that in comparison to other data sources, estimates for some long-haul markets (particularly some Asian markets), appear lower under the new methodology from July 2024, and so users should bear this in mind when interpreting results.
  • As sample sizes for nations and regions are smaller than national estimates, results at this level may be subject to greater year-on-year variation.
  • The ONS are also undertaking a review of the historical data, so previous years data may be subject to marginal change.
  • See the latest IPS data publication and update on improvements to the travel and tourism statistics on the ONS website. 

For further information, refer to the About the IPS page. 

  • An important note about the survey’s methodology when interpreting regional data:

    • Visitors who spend at least one night in the UK during their trip are asked where they stayed. This information can be aggregated to look at the number of visits, nights, and spending in different regions, cities, and towns.
    • Information at the regional level is often based on very small sample sizes, and as such should be treated with extreme caution, and used solely as an indicative estimate. The IPS is a national survey, and is not designed to be statistically robust at the regional level.
    • Visitors often spend nights in more than one location during their trip. This means that ‘visits’ values for different regions will not sum to the national total – for example a visitor from the US making a single visit to the UK could be counted as making a ‘staying visit’ to London, to Edinburgh and to Chester.
    • The data includes a ‘Total UK’ category, representing the true national total for visits.
    • ‘Double counting’ is not an issue when looking at visitor nights or spending.
    • No information is recorded about where visitors arriving or departing the UK on the same day travel during their trip, nor is information recorded about where ‘staying visitors’ go for ‘day trips’. If a visitor from France spends four nights in Edinburgh, they may take a day trip to St Andrews and another to Stirling, but this information will not be recorded in the IPS.

    A note on the English regions

    Data for each of the English regions can be viewed individually, or at an aggregated level. The aggregated levels available are:

    • Rest of England: all regions outside London combined.
    • England’s North Country: North East, North West and Yorkshire combined.
    • Central England: West Midlands, East Midlands and East of England combined.
    • Southern England: South East and South West combined.