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Destination news and inspiration

Presenting VisitBritain’s look at the biggest topics and trends across Britain right now, packed with inspirational story ideas designed to whet the media’s appetite!

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With three blockbuster national parks packed into one country, Wales punches well above its weight when it comes to drama – on screen and off.

Photo by: Michael Roberts/Moment/Getty Images

Location: Snowdon Massif, Wales

Trekker hiking up a mountainous cobble stoned path through a barren mountain range

Scotland’s national parks deliver drama, flavour and fresh-air by the bucketload. No CGI required – just a pair of comfortable boots and perhaps a well-timed picnic blanket.

Photo by: Loch Lomond & The Trossachs National Park Authority/Andrew Cawley

Location: Luss, Scotland

A wide panorama of a hiker standing atop a hill looking out over grassland and lakes.

Whether it’s a windswept walk along Cardigan Bay or a twilight hammam session under the stars, this corner of north Wales blends the wild with the indulgent.

Photo by: VisitBritain/Robin Creative Media

Location: Harlech, Wales

Aerial view of castle standing on a grassy hilltop surrounded by town and landscape

Aberdeenshire serves up wild beauty, rich history, and just the right touch of Highland magic.

Photo by: VisitBritain/Rod Edwards

Location: Stonehaven, Scotland

Two women with hot drinks, sitting on a stone wall near a castle

From candlelit dinners in Bath to skyline strolls in London – and not forgetting those sweeping Lake District views that poets wrote sonnets about – England is made for love stories.

Photo by: Visit Lake District/Paul Mitchell

Location: Windermere, England

A man and a woman on a boat driven by a skipper on a lake

From countryside escapes and afternoon tea in grand salons to walks under starry skies, discover the British getaways where visitors can feel as though they’ve stepped straight into a scene from Bridgerton, Downton Abbey or Pride and Prejudice.

Photo by: msmegcon

Location: Highclere, England

A woman stood outside Highclere Castle, Hampshire

This summer marks 200 years since Britain’s first passenger railway – and there’s no better time to celebrate than by discovering the country’s hidden gems by train.

Photo by: VisitBritain/Pinzutu Films/Ula Blocksage

Location: Brechin, Scotland

A man taking a picture of a woman standing by the door of a train at a station platform.

When it comes to set-jetting, Britain ticks all the boxes – and more. It’s time for visitors to go behind the scenes of some of the summer’s biggest blockbusters where our scenery plays a starring role.

Photo by: VisitBritain

Location: London, England

People watching a movie on a large screen at night with the city skyline in the distance

Explore the British destinations that were the real stars of the show during the 2025 film awards season.

Photo by: VisitBritain/Pablo/Smuggler London LTD /National Trust

Location: Disley, England

A man takes a selfie with a woman in the grounds of a heritage house

With Britain producing over 12 million bottles of wine annually and the number of vineyards soaring, there has never been a better time to explore our flourishing wine scene.

Photo by: East Sussex,Brighton & Hove,West Sussex LVEP/James Ratchford

Location: Tillingham, England

A man and a woman raise a toast in a vineyard

Discover the new green star winners from the 2025 Michelin Guide for Great Britain and Ireland and learn more about the inspiring ways they champion sustainability.

Photo by: The Homestead/Ryan Hunter Media

Location: Goathland, England

Two people standing in front of a countryside cottage. A sign reads: Homestead Kitchen

At the 2025 BAFTAs, it’s not just the stars taking centre stage – Britain is having its moment in the spotlight too.

Photo by: VisitBritain/Pinzutu/Dave Bain/Lorna Harrington/Upfest/Aardman

Location: Bristol, England

Two people playfully smiling and posing in front of a colourful mural.