Latest news from MeetEngland

Welcome to Sheffield – the Northern city once famed for forging steel, now forging unforgettable experiences. Take a whirlwind tour and uncover why this city should be your next business events destination.

MeetEngland hosted its annual European trade mission in Geneva, Paris and Brussels from 1-4 July 2025. Alongside leading English convention bureaus, they engaged with international associations who organise congresses aligned to key growth sectors in England.

In collaboration with Hire Space, we explore the critical need for the events industry to take action on sustainability. With pressure mounting on businesses to make real change, artificial intelligence (AI) is emerging as a key tool to reduce environmental impact and create greener events.

Like so many aspects of event planning, the way in which people find and book venues for their events is evolving fast. Our AI series with Hire Space continues with a look at the evolution of venue sourcing and the recent innovations in smart technology helping to accelerate the process of booking business events.

Artificial intelligence (AI) is transforming the events industry, enabling planners to automate mundane tasks and focus on creating more personalised and engaging experiences. In the first of our four-part blog series collaboration with Hire Space, we look at how AI is helping creativity come to the fore for event planners.

Ambassador programmes are an invaluable way to secure prestigious and world-leading events in key sectors, with industry experts who are passionate about their field and their city. In this blog, we look into the growing number of programmes around England and the relationship between convention bureaus and ambassadors.