USA
Visitor characteristics
- American visitors tend to be older than the average visitor to the UK: 49% of the American visitors were aged 45+ compared to a total average of 39%
- California and New York generate the most visits with the 2 states representing almost a quarter of all visits from the USA to the UK
- Almost 6 out of 10 American holiday visitors are making a repeat visit
- Holiday visits continue to lead in terms of volume of visits from the American market
Popular activities for American visitors while in the UK
Global context
| Measure | 2017 |
|---|---|
| International tourism expenditure (US$bn) | 135.0 |
| Global rank for international tourism expenditure | 2 |
| Number of outbound visits (m) | 113.9 |
| Most visited destination | Mexico |
| Most visited destination in Western Europe | France |
Key demographic and economic data
| Measure | 2018 |
|---|---|
| Population (m) | 327.8 |
| GDP per capita PPP (US$) | 54,314 |
| Annual average GDP growth over past decade (%) | 1.7 |
| Annual average GDP growth in 2018 (%) | 2.9 |
Resources
USA market and trade profile. (PDF, 1.5MB, published September 2017)
Download our infographic for a brief overview of the visitor profile from American visitors to the UK. (PDF, 2.1MB, published November 2017)
Download our infographic for a brief overview of the airline capacity from the US to the UK. (PDF, 1.7MB, published April 2018)
More resources
Find out more about the international travel behaviour and perceptions of Britain among international travellers from California and the New York Tri-State. (PDF, 1.3MB, published February 2018)
Look at the role of social media in the context of overseas holidays from the USA. (PDF, 3.1MB, published November 2015)
Find out where visitors from the USA reside in their own country. (Excel, 0.2MB, published July 2015)
Find out what perceptions of Britain stop Americans exploring outside of London. (PDF, 0.9MB, published July 2013)
Read more about the role and the perception of the UK's culture and heritage in the USA. (PDF, 2.4MB, published December 2014)
Uncover insights about the international travel behaviour of Hispanics living in the US, their sentiment towards Britain and a select number of competitor destinations. (PDF, 0.4MB, published April 2013
Read the report on the US Hispanic population and their travel behaviour. (PDF, 1.6MB, published September 2012)
Exchange rate
As of 13 August 2018
Retrieved from the Bank of England
