Switzerland
Visitor characteristics
- There are about twice as many male as female business visitors while there is little to choose between the numbers of male and female leisure visitors
- More than three-quarters of holiday visitors are making a repeat trip to Britain (excluding British nationals)
- Most holiday and business visitors are Swiss, but one-third of those visiting friends or relatives are British nationals
- 98% of departing visitors say that they are either ‘likely’ or ‘extremely’ likely to recommend Britain for a holiday or short-break
Popular activities
Visited a Pub
Visited Parks/ Gardens
Went Shopping
Global context
| Measure | 2017 |
|---|---|
| International tourism expenditure (US$bn) | 16.4 |
| Global rank for international tourism expenditure | 23 |
| Number of outbound visits (m) | 24.2 |
| Most visited destination | France |
Key demographic and economic data
| Measure | 2018 |
|---|---|
| Population (m) | 8.6 |
| GDP per capita PPP (US$) | 55,701 |
| Annual average GDP growth over past decade (%) | 1.5 |
| Annual average GDP growth in the past year (%) | 2.6 |
Resources
Switzerland Market Profile (PDF 2.96MB)
Switzerland Market Snapshot (PDF 548 KB)
Find out where visitors from Switzerland to the UK reside in their own country (Excel, 172MB, Published 2016)
More resources
Read about the preferences of Europeans towards tourism (PDF, 1.65MB, Published March 2015)
Exchange rate
1 GBP = 1.3215 CHF
As of 23 April 2019
Retrieved from the Bank of England
