Switzerland

Visitor characteristics
- There are more than twice as many male as female business visitors while there are smaller differences between the numbers of male and female leisure visitors
- More than three-quarters of holiday visitors are making a repeat trip to Britain (excluding British nationals)
- Most visitors are Swiss, but about one-in-five are British nationals
- 96% of departing visitors say that they are either ‘likely’ or ‘extremely’ likely to recommend a visit to Britain
Popular activities
Global context
Measure | 2019 |
---|---|
International tourism expenditure (US$bn) | 18.9 |
Global rank for international tourism expenditure | 19 |
Number of outbound visits (m) | 24.5 |
Most visited destination | France |
Key demographic and economic data
Measure | 2021 |
---|---|
Population (m) | 8.7 |
GDP per capita PPP (US$) | 68,220 |
Annual average GDP growth over past decade (%) | 1.6 |
Annual GDP growth (%) | 3.5 |