Global context

International tourism expenditure (US$bn)10.7
Global rank for international tourism expenditure28
Number of outbound visits (m)11.7
Most visited destinationThailand
Most visited destination in Western EuropeUnited Kingdom

Key demographic & economic data

Population (m)32.1
GDP per capita PPP (US$)27,165
Annual average GDP growth over past decade (%)4.7
Annual average GDP growth in the past year (%)4.9

Inbound visits to Britain

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Overview of UK visitor statistics in   Change from previous year
Number of visits
Total expenditure (GBP)
Total nights spent
Average length of stay (Nights)
Average spend per visit (GBP)

Seasonality (Share of visits)

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Visits % total Visits % total

Regional spread (Share of visits)

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Visits % total Nights % total Visits % total Nights % total

Journey purpose (Share of visits)

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Visits % total Visits % total
Sample size less than 30!
The sample for is
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Access to Britain from Malaysia

Weekly aircraft departures20
Weekly seat capacity8,060
Airports with direct routes in Malaysia1
Airports with direct routes in Britain1

There are 20 direct, non-stopping flight departures to Britain a week, with a total capacity of 8,060 seats a week*
One airport in Malaysia serves one British airport*
The current rate of Air Passenger Duty for visitors departing Britain for Malaysia is £78

*2017 data