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VisitEngland

Market your business

Find effective ways to promote your business to visitors, maximise digital channels and get involved with our initiatives and campaigns.

Photo by: Getty Images/Image Source

Close up of a blond woman wearing a stripy top and red head scarf, having a coffee and looking down at a lap top screen, smiling.

Marketing your business well is vital to growing your customer base. Find out how to make the most of social media, web search resources and opportunities that make sure your business stands out from the crowd.

Marketing tools and training from VisitEngland

Marketing opportunities with VisitEngland

Get involved with some of our marketing opportunities: promote your business or event during English Tourism Week, apply for one of our official quality schemes and sell your product in VisitBritain’s online shop.
  • Photo by: VisitBritain/Peter Kindersley

    Accessible bedroom, large double bed

    A VisitEngland star rating or accreditation gives potential customers a label they can trust. Elevate your business, attract new customers and enjoy exclusive benefits with our star ratings, accreditations or awards.

  • Photo by: VisitBritain/DanielaLuquini

    Trophies for the VisitEngland Awards for Excellence 2023. Warner Bros. Studio Tour - The Making of Harry Potter, Hertfordshire.

    Find out how to apply for the highest accolades in English tourism. A win can put your business in the media spotlight, improve performance, motivate your team, widen your network – and so much more.

  • Photo by: VisitBritain/Thames Rockets

    Close up of man young woman and man riding on speed boat on the Thames

    TXGB is our business-to-business platform that brings together tourism businesses to drive sales and boost productivity by connecting tourism suppliers to distributors around the world.

  • Photo by: Getty Images

    Male cafe owner smiling at his phone in front of the counter in the restaurant

    Get involved in the annual celebration of English tourism and promote your event to local stakeholders, as well as domestic and overseas customers

  • Photo by: Visit Birmingham and West Midlands

    A family have fun on a fairground ride

    Sell your product in the official multilingual and multicurrency e-commerce platform of VisitBritain. Our online shop will help you access new markets by promoting to international tourists.

  • Photo by: VisitBritain/Marina Comes

    Woman walking in Blenheim Palace gardens surrounded by greenery and manicured topiary.

    TXGB is our business-to-business platform that brings together tourism businesses to drive sales and boost productivity by connecting tourism suppliers to distributors around the world.

Marketing regulations

The Pink Book gives clear guidance and practical information on the legislation that affects you in a range of areas, including licences, health and safety, employment, taxation and - of course, marketing.
  • Regulations covering email and telephone marketing to customers.

    Photo by: VisitBritain/Anastasia Ustenikova

    Food truck and direction signs at a festival at Highclere Castle with house behind
    VisitEngland
  • Your obligations under the Package Travel Regulations.

    Photo by: VisitBritain/Llio Angharad

    View of a bay with sandy beach and turquoise water with people
    VisitEngland
  • What you can and can’t say when advertising your business, including online review sites.

    Photo by: VisitBritain/Sam Barker

    Woman wearing pink hat walking through narrow street
    VisitEngland

Find more information and support