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Welcome to VisitBritain/VisitEngland’s corporate website for UK tourism industry

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    • Our history
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  • Opportunities, campaigns & resources
    • Event & marketing opportunities
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      • Reaching our customers
      • Tourism Superstar 2022
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    • Marketing and campaigns
      • Developing your marketing plan
      • Understanding our customers
      • Our Know Before You Go consumer campaign
      • About the Escape The Everyday campaign
      • Shining a global spotlight on Britain - Birmingham Commonwealth Games 2022
      • Campaign to boost off-season domestic day trips
      • 'Welcome to Another Side of Britain' campaign launched to drive inbound tourism
    • Business Events
      • Business Events Growth Programme
      • International delegate growth
      • Bid enhancement and support
      • Government advocacy
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      • Business Events Domestic Support Fund
      • Business events activity
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    • Travel Trade
      • Resources and useful links for International Travel Trade
      • Our International Travel Trade contacts
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      • Understanding the travel trade
      • Familiarising the trade with your product
      • Making the most of missions, exhibitions & events
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    • Funds
      • DMC and Inbound Tour Operator Fund
      • DMC and Inbound Tour Operator Fund FAQ
      • COVID-19 Destination Management Resilience Scheme
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      • The Discover England Fund overview
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      • Governance & Compliance
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    • Other resources
      • Contact your national board
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    Free training to reach overseas markets
  • England Business Advice Hub
    • England Business Advice Hub
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    • COVID-19 guidance for businesses
      • Support for businesses during COVID-19
      • Operating during COVID-19
      • We're Good to Go industry standard
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      • Business recovery stories
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    Know your legal obligations
  • England research & Insights
    • Volume & value
      • The value of tourism in England
      • GB Tourism Survey (domestic overnight tourism): Latest results
      • GB Tourism Survey: 2019 overview
      • GB Tourism Survey: Archive
      • GB Day Visits Survey: Latest results
      • GB Day Visits Survey: Archive
      • About GBTS and GBDVS
      • Destination-specific research
      • Analysis by destination type
      • England visitor activities
      • Topic papers
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      • Economic impact and employment
    • Tourism business research
      • Business Confidence and Performance Monitor
      • Annual Survey of Visits to Visitor Attractions: Latest results
      • Annual Survey of Visits to Visitor Attractions: Archive
      • Attractions: Business Confidence and Performance Monitor
      • Accommodation Occupancy: Latest results
      • Accommodation Occupancy: Archive
      • Accommodation: Business Confidence and Performance Monitor
      • Accommodation Stock Audit
      • Other accommodation research
    • Consumer behaviour
      • Domestic Sentiment Tracker
      • Bank Holiday Trip Tracker
      • England visitor satisfaction research
      • England visitor segmentation
      • Future Trends: Domestic leisure tourism trends for the next decade
      • Microgapping research
      • The decision-making process and booking behaviour
      • The economic downturn and holiday-taking behaviour
    • Other research resources
      • Latest England research reports
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      • Travel Trade
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    The value of tourism in England
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    COVID-19 Consumer Sentiment Tracker
  • Inbound research & insights
    • Inbound tourism performance
      • 2022 inbound tourism forecast
      • 2021 inbound data
      • 2020 inbound data
      • 2019 inbound data
      • Inbound trends by market
      • Inbound trends by UK nation, region & county
      • Inbound trends by UK town
      • Quarterly data by UK area
      • Quarterly data for the UK overall
      • Monthly data
      • About the International Passenger Survey
      • Further resources
    • Sector-specific research
      • Motivations, influences, decisions and sustainability research
      • Inbound accommodation research
      • Activities undertaken in Britain
      • Inbound countryside & coast research
      • Inbound culture, heritage & attractions research
      • Inbound food & drink research
      • Inbound football tourism research
      • Inbound shopping research
      • Inbound transport research
      • Inbound visitors with a health condition or impairment
      • Understanding inbound visitors
    • Britain's competitiveness
      • Inbound COVID-19 sentiment tracker
      • Britain's visitor economy facts
      • Britain's image overseas
      • Britain's welcome
      • The London 2012 Olympic & Paralympic Games
      • Advising Government & industry on policy
      • Final Mile best practice guidelines
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    Facts about the inbound visitor economy
  • Inbound markets & segments

    Markets

    • Argentina
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    • Austria
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    • Belgium
    • Brazil
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    • Denmark
    • Finland
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    • Greece
    • Hong Kong
    • Hungary
    • India
    • Irish Republic
    • Israel
    • Italy
    • Japan
    • Kuwait
    • Malaysia
    • Mexico
    • Netherlands
    • New Zealand
    • Norway
    • Poland
    • Portugal
    • Russia
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    • South Africa
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    • Spain
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    • Switzerland
    • Taiwan
    • Thailand
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    • UAE
    • USA
    • Segments
      • Business visits & events
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      • Youth & study
  1. Business advice
  2. Start your business
  3. Know your market

Know your market

Use our wealth of data and insights to determine the likely demand for a new business and which markets and segments you will target.

  • Accommodation and attraction performance

    Find out how your sector and competitors are performing in terms of occupancy, visitor statistics and business confidence.

  • What do domestic tourists want?

    Learn what your customers want from their holiday, including what they like, when they book and what they spend.

  • Understand customer segments

    Learn how VisitBritain/VisitEngland classifies customers into segments and how each segment differs, from booking to taking a trip.

  • Make your business more future-proof

    Get the market data you need to help plan for the future with our research on industry trends and customer decision-making.

  • Attract International Visitors

    Find out how to approach overseas markets, reach new audiences and grow your international presence.

  • Business Events Research

    Meetings, conferences, trade fairs and events. The data you need to decide if the business events sector is for you.

  • Make your business accessible

    Learn about the huge opportunity of the £12bn accessible tourism market.

  • Make your business sustainable

    Get top tips on reaching customers looking for green credentials and how to become more sustainable.

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