Know your market

Use our wealth of data and insights to determine the likely demand for a new business and which markets and segments you will target.

Find out how your sector and competitors are performing in terms of occupancy, visitor statistics and business confidence.

Learn what your customers want from their holiday, including what they like, when they book and what they spend.

Get the market data you need to help plan for the future with our research on industry trends and customer decision-making.

Find out how to approach overseas markets, reach new audiences and grow your international presence.

Meetings, conferences, trade fairs and events. The data you need to decide if the business events sector is for you.

Find out if this high value and high spend market is right for you and become an incentive supplier through IncentiveEngland.

Learn about the huge opportunity of the £12bn accessible tourism market.

Get top tips on reaching customers looking for green credentials and how to become more sustainable.