Know your market
Use our wealth of data and insights to determine the likely demand for a new business and which markets and segments you will target.
Accommodation and attraction performance
Find out how your sector and competitors are performing in terms of occupancy, visitor statistics and business confidence.
What do domestic tourists want?
Learn what your customers want from their holiday, including what they like, when they book and what they spend.
Understand customer segments
Learn how VisitBritain/VisitEngland classifies customers into segments and how each segment differs, from booking to taking a trip.
Make your business more future-proof
Get the market data you need to help plan for the future with our research on industry trends and customer decision-making.
Attract International Visitors
Find out how to approach overseas markets, reach new audiences and grow your international presence.
Business Events Research
Meetings, conferences, trade fairs and events. The data you need to decide if the business events sector is for you.
Make your business accessible
Learn about the huge opportunity of the £12bn accessible tourism market.
Make your business sustainable
Get top tips on reaching customers looking for green credentials and how to become more sustainable.