How To Market Your Tourism Business

Marketing your business well is vital to growing your customer base. Find out how to make the most of social media, web search resources and opportunities that make sure your business stands out from the crowd.

Marketing tools and training

Digital Marketing Toolkit

Photo by: Getty Images/Johnny Greig

Caucasian businesswoman in early 40s using laptop to sort out paperwork while sitting at communal table in her health food shop and cafe

Learn how digital marketing can help even the smallest tourism business reach a global audience with these digital marketing resources.

Introduction to PR toolkit

Photo by: VisitBritain/JJF arquitectos

Two feet inside a boat; punting on a river

Learn the basics of getting publicity with our free public relations guide which provides ideas on how to secure media coverage and publicity.

Attracting International Visitors

Photo by: Rich Kenworthy

The Angel of the North, an iconic statue in northern England

Get your business prepared for the overseas market using our Taking England to the World inbound tourism toolkit.

Marketing Your Accessibility

Photo by: VisitBritain/Peter Kindersley

Two women walking through the garden, Helmsley Castle in the background

Our Accessible and Inclusive Tourism Toolkit helps you make your business more accessible and inclusive - and that includes tips and hints on marketing your accessibility.

Communicate your sustainability

Photo by: VisitBritain/Ben Selway

People walking on path between tall intertwined trees

Our guide to communicating sustainability is for businesses currently behaving sustainably but who want to know how to communicate those efforts and turn them into a real commercial advantage.

Market with Integrity

Photo by: VisitBritain

Man and woman walking in between rows of vines on a vineyard

Our Regenerative Tourism Guide has some tips on ‘Keeping it real’ when it comes to how to talk about your brand’s sustainability efforts and how to take steps to avoid greenwashing.

Marketing opportunities

Get involved with some of our marketing opportunities: promote your business or event during English Tourism Week, apply for one of our official quality schemes and sell your product in VisitBritain’s online shop.

Get Quality Assessed

Photo by: VisitBritain/Peter Kindersley

A VisitEngland star rating or accreditation gives potential customers a label they can trust. Elevate your business, attract new customers and enjoy exclusive benefits with our star ratings, accreditations or awards.

VisitEngland Awards for Excellence

Photo by: VisitBritain/DanielaLuquini

Find out how to apply for the highest accolades in English tourism. A win can put your business in the media spotlight, improve performance, motivate your team, widen your network – and so much more.

TXGB

Photo by: VisitBritain/Thames Rockets

Close up of man young woman and man riding on speed boat on the Thames

TXGB is our business-to-business platform that brings together tourism businesses to drive sales and boost productivity by connecting tourism suppliers to distributors around the world.

English Tourism Week

Photo by: Getty Images

Male cafe owner smiling at his phone in front of the counter in the restaurant

Get involved in the annual celebration of English tourism and promote your event to local stakeholders, as well as domestic and overseas customers

VisitBritain Shop

Photo by: Visit Birmingham and West Midlands

Sell your product in the online shop and access new markets by promoting to international tourists.

‘Starring GREAT Britain’ campaign

Photo by: VisitBritain/Marina Comes

Woman walking in Blenheim Palace gardens surrounded by greenery and manicured topiary.

TXGB is our business-to-business platform that brings together tourism businesses to drive sales and boost productivity by connecting tourism suppliers to distributors around the world.

Marketing regulations

The Pink Book gives clear guidance and practical information on the legislation that affects you in a range of areas, including licences, health and safety, employment, taxation and - of course, marketing.