Skip page header and navigation
VisitEngland

How to market your business

Find effective ways to promote your business to visitors, maximise digital channels and get involved with our initiatives and campaigns.

Getty Images/Image Source

Close up of a blond woman wearing a stripy top and red head scarf, having a coffee and looking down at a lap top screen, smiling.

Marketing your business well is vital to growing your customer base. Find out how to make the most of social media, web search resources and opportunities that make sure your business stands out from the crowd.

Resources

Make the most of digital channels using our Digital Marketing Toolkit, learn how to target international visitors, understand how to make the most of PR and connect to our business-to-business platform, TXGB.

Market your business on TXGB

Sign up to TXGB, our business-to-business platform connecting tourism suppliers to distributors around the world.

Learn the basics of getting publicity with our free public relations guide.

VisitBritain/JJF arquitectos

Two feet inside a boat; punting on a river
VisitEngland

Get the most out of the Year of the Coast using this free toolkit from the National Coastal Tourism Academy.

VisitBritain/Pawel Libera

A couple walking on the clifftop.

Learn what international visitors want and how to promote your business overseas with these useful resources.

VisitBritain/Ben Selway

Three women, wearing scarves, walking with shopping bags
VisitEngland

Getty Images/Johnny Greig

Caucasian businesswoman in early 40s using laptop to sort out paperwork while sitting at communal table in her health food shop and cafe

Digital Marketing Toolkit

Learn how digital marketing can help even the smallest tourism business reach a global audience with our toolkit of resources.

Promoting your accessibility and sustainability

Making sure that you are making the most of your accessibility and sustainability credentials can drive more custom. Read our toolkits for practical tips on improving your messages online, in print and in person.

Using sustainability to promote your business

Learn how to tell people about your green credentials and use your business’s sustainability to attract more clients.

How to promote your accessibility

Read the section on marketing your accessibility effectively in our Accessible and inclusive tourism toolkit. It includes case studies and lists of popular channels to reach the accessible tourism market.

Our marketing opportunities

Get involved with some of our marketing opportunities: promote your business or event during English Tourism Week, apply for one of our official quality schemes and sell your product in VisitBritain’s online shop. 
13The Terrace_The Montagu Arms Hotel

Get quality assessed

Learn how to gain an official star-rating or accreditation and stand out from your competitors.

VisitEngland/SimonHadleyPhotography

Photo of guests with the Mad Hatter entertainer in the Rotunda

Enter VisitEngland’s Awards for Excellence

Apply to the most prestigious awards in English tourism, for the chance to receive national recognition and build your business.

Red Bike Tours

Old london Tour

Sell your product in VisitBritain’s shop

Sell your product in the online shop and access new markets by promoting to international tourists.

VisitBritain/Eureka!

Young girl with Downs Syndrome feeling textures on a board

English Tourism Week

Get involved in the annual celebration of English tourism and promote your event to local stakeholders, as well as domestic and overseas customers.

The cover of the Pink Book 12th Edition

Pink Book of Legislation

Learn about the regulations governing marketing activity, including consumer protection laws and package travel regulations.

Find local support

Discover more help with marketing, through your local Destination Organisation or Local Enterprise Partnership Growth Hub.

Local support finder

Enter your county into our quick tool to find advice and support specific to your local area.

Enter your county into our quick tool to find advice and support specific to your local area.