Market your business
Learn how to promote your business effectively to domestic and international visitors. Maximise digital channels and get involved with VisitEngland/VisitBritain initiatives and campaigns.
Pexels
In today’s digital world maximising the opportunities of social media and web search is key to engaging with customers. Explore a wealth of resources and opportunities to ensure your business stands out from the crowd.
Top Resources
-
Digital Marketing Toolkit
Improve your online presence by making the most of social media, improving your website ranking and using analytics effectively.
-
'Introduction to PR' Toolkit
Find out who to contact, what to say, how best to say it and when to make the most of media coverage.
-
Get quality assessed
Gain an official star rating or accreditation from the national tourist board to stand out from your competitors.
-
Sell your product on VisitBritain’s shop
Work with VisitBritain to sell your product to international tourists and access new markets.
-
Using sustainability to promote your business
Learn how to tell people about your green credentials and use your business’s sustainability to attract more clients and make more money.
-
How to promote your accessibility
Your guide to marketing to disabled people with case studies and lists of popular channels to reach the accessible tourism market.
-
Improve your electronic communication PDF, 0.7MB
Guidance on writing good web content, designing usable websites, sending enewsletters, using social media and more. Part of the Communication Toolkit.
Reach new customers
Make the most of digital channels using our Digital Marketing Toolkit, learn how to target international visitors, understand how to make the most of PR and connect to VisitEngland's business-to-business platform, TXGB.
Digital Marketing Toolkit
Improve your online presence by making the most of social media, improving your website ranking and using analytics effectively.
Attract International Visitors
Find out how to approach overseas markets, reach new audiences and grow your international presence.
Year of the Coast 2023
A free toolkit from the National Coastal Tourism Academy to help coastal businesses get involved in promoting the Year of the Coast.
ckstockphoto
'Introduction to PR' Toolkit
Find out who to contact, what to say, how best to say it and when to make the most of media coverage.
Communicate effectively
Ensuring all of your communications are as clear and effective as possible will help drive more custom. Read our Communication Toolkits for practical tips on improving your messages online, in print and in person.
If you have great accessibility or a high sustainability ethos, you can tap into these markets through targeted promotion to expand your appeal and obtain loyal customers.
Improve your customer engagement PDF, 0.7MB
Discover the business case for using universal design in all your communications. Part of the Communication Toolkit.
Improve your written communication PDF, 5.7MB
Guidance on writing text, best practice for writing numerical information and advice on document design. Part of the Communication Toolkit.
Improve verbal and non-verbal communication PDF, 2.8MB
Guidance on face-to-face, telephone and video communication. Part of the Communication Toolkit.
Improve your electronic communication PDF, 0.7MB
Guidance on writing good web content, designing usable websites, using social media and more. Part of the Communication Toolkit.
Using sustainability to promote your business
Learn how to tell people about your green credentials and use your business’s sustainability to attract more clients and make more money.
How to promote your accessibility
Your guide to marketing to disabled people with case studies and lists of popular channels to reach the accessible tourism market.
VisitBritain/VisitEngland Marketing Opportunities
Opportunities are available for all tourism businesses to work with the national tourism agency. Get involved in English Tourism Week, apply for one of our official quality schemes and find out if your product meets the criteria for VisitBritain’s online shop.
Get quality assessed
Gain an official star rating or accreditation from the national tourist board to stand out from your competitors.
Sell your product on VisitBritain’s shop
Work with VisitBritain to sell your product to international tourists and access new markets.
English Tourism Week
Get involved in the annual celebration of English tourism and promote your event to domestic customers.
Enter the Awards for Excellence
Apply for one of the most prestigious awards in English tourism for the chance to receive national recognition and improve your business.
Know your legal obligations
Our Pink Book of Legislation can help you ensure your accommodation business is compliant.
Find Local Support
Your local Destination Organisation or LEP Growth Hub may be able to help you market your business.
