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How to attract international visitors

Whether you’re established in the domestic market or looking to open new revenue streams, targeting international markets has never been easier. Learn what international visitors want and how to promote your business overseas with these useful resources.

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Introduction

Whether you’re established in the domestic market or looking to open new revenue streams, targeting international markets has never been easier. 

Get ready to welcome international visitors

Make sure your business is prepared for the overseas market using Taking England to the World - our inbound tourism toolkit and trade education programme. It covers everything you need to know about making your business international-ready.

Rich Kenworthy

The Angel of the North, an iconic statue in northern England

Taking England to the World trade education programme

Sign up for our free trade education programme to learn how to internationalise your business – with both face-to-face and virtual sessions.

VisitBritain/Mark Gilligan

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Taking England to the World: an inbound tourism toolkit

Learn about inbound travellers with Taking England to the World – an inbound tourism toolkit. It covers everything from how to get your business international-ready, to working with key partners.

International visitors by market

What are overseas visitors are looking for when booking their trip? Find out what they like to do when they get here and where they stay.

Understand international tourists by market

Use our resources to learn about visitor numbers from Britain’s key markets, including how much money they spend.

International tourists – the data you need

Learn about international visitors. Includes where they go, what they do and how they spend their money in your local area.

Understand how international visitors think (PDF, 7.26MB)

Find useful information on how international visitors plan their trips, to help you market your business more effectively.

What do international tourists do in Britain?

Learn what international tourists spend their money on while they’re in Britain, from sightseeing to zoo visits.

Promote your business overseas

Work with us at VisitBritain/VisitEngland to market your business internationally. Opportunities include being a travel trade supplier, being featured in our online shop and getting involved in our international marketing campaigns.

Market your business on TXGB

Bring your business to TXGB, our dedicated business-to-business platform connecting tourism suppliers to distributors around the world.

 

Search our marketing opportunities

Make the most of our wide range of marketing activities, from meet-the-press events, to trade missions, which can help you connect with new markets and buyers.

 

Sell your product on the VisitBritain online shop

The VisitBritain Shop is the official multilingual and multicurrency e-commerce platform of VisitBritain and is the one-stop shop for London and Britain transport, attractions, sightseeing tours, day trips, food and culture experiences, sport, theatre and so much more. Make the most of this global route to market by featuring your product on our site.