Attract international visitors

Find out how to approach overseas markets, reach new audiences and grow your international presence.

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International visitor numbers are on the rise, with 2017 seeing record numbers of overseas visitors spending £24.5 billion. Whether you are already established in the domestic market or looking to open new revenue streams, targeting international markets has never been easier.

Understand international visitors

Find out what overseas visitors are looking for when booking their trip, what they like to do when they get here and where they stay.

Get ready to welcome international visitors

Make sure your business is prepared for the overseas market using our Inbound tourism toolkit. If you are looking to target Chinese visitors, our GREAT China welcome programme can help you become China-ready through practical guidance specific to your sector.

Promote your business overseas

Work with VisitBritain/VisitEngland to market your business internationally. Opportunities include being a travel trade supplier, being featured in our consumer channels and getting involved in our international marketing campaigns.