How to attract international visitors
Introduction
Whether you’re established in the domestic market or looking to open new revenue streams, targeting international markets has never been easier.
Get ready to welcome international visitors
Make sure your business is prepared for the overseas market using Taking England to the World - our inbound tourism toolkit and trade education programme. It covers everything you need to know about making your business international-ready.
Taking England to the World trade e-learning course
Designed for tourism businesses in England, this e-learning course delivers the skills and knowledge to reach new international customers. You’ll find out about preparing to work with the travel trade, get actionable insights and analysis about key markets and guidance on marketing, product development, distribution and partnerships.
Whether you’re new to inbound tourism or looking to expand your reach, this course will guide you step-by-step to become “international ready.”
Taking England to the World: an inbound tourism toolkit
Get this practical guide for tourism SMEs – which accompanies our free Taking England to the World training course.
From pricing guidance to targeted marketing plans, the Taking England to the World – an inbound tourism toolkit guides you through developing and promoting your business in international markets.
International visitors by market
Understand international tourists by market
Use our resources to learn about visitor numbers from Britain’s key markets, including how much money they spend.
International tourists – the data you need
Learn about international visitors. Includes where they go, what they do and how they spend their money in your local area.
Understand how international visitors think (PDF, 7.26MB)
Find useful information on how international visitors plan their trips, to help you market your business more effectively.
What do international tourists do in Britain?
Learn what international tourists spend their money on while they’re in Britain, from sightseeing to zoo visits.
Promote your business overseas
Market your business on TXGB
Bring your business to TXGB, our dedicated business-to-business platform connecting tourism suppliers to distributors around the world.
Search our marketing opportunities
Make the most of our wide range of marketing activities, from meet-the-press events, to trade missions, which can help you connect with new markets and buyers.
Sell your product on the VisitBritain online shop
The VisitBritain Shop is the official multilingual and multicurrency e-commerce platform of VisitBritain and is the one-stop shop for London and Britain transport, attractions, sightseeing tours, day trips, food and culture experiences, sport, theatre and so much more. Make the most of this global route to market by featuring your product on our site.
