Supporting industry and advising Government

VisitBritain/VisitEngland has a statutory duty to advise the Government on tourism policy. We monitor the political landscape to inform internal strategic decisions and ensure that political stakeholders understand and value both the work of VisitBritain/VisitEngland and the wider visitor economy.

To inform this advice, we collaborate and share knowledge with our research team, civil servants, MPs and industry to build evidence on issues at the heart of Britain’s competitiveness as a global tourism destination and to remove barriers to the growth of the visitor economy. We monitor policy areas including visas, regional spread, VAT Retail Export Scheme (VAT RES) and sustainability.

We host the British Tourism Industry Group (BTIG), a stakeholder group bringing together senior industry representatives and bodies to discuss policy issues relevant to the industry. Ad-hoc working groups may also be established when working on specific policy areas to bring the best practice and expertise together.

We support English Tourism Week, where MPs are encouraged to champion the visitor economy in England by visiting tourism businesses in their constituency.

Our domestic and inbound tourism data combined with our expertise in the sector allow us to offer valuable insights, trends and performance analysis. We provide the tourism industry with the research and insights they need to set up, maintain and grow their business. Our resources enable marketing that is inspirational and relevant, alongside better targeted product development.