English Tourism Week 2022

An annual celebration of English tourism. English Tourism Week highlights the importance, value and vast contribution of the sector makes to the UK economy to stakeholders including, government, MPs and ministers.

Save the date! English Tourism Week returns on Friday 18 - Sunday 27 March 2022

VisitEngland is proud to lead the annual English Tourism Week campaign celebrating our diverse, exciting and vibrant sector, and showcasing the quality, range and value of English tourism to stakeholders. The week provides an essential opportunity to raise awareness of the sector to key stakeholders including MPs, with VisitEngland working to support English destinations with political engagement nationally, regionally and locally, and the recovery of the sector.

Making up 80% of the UK’s visitor economy, English tourism in 2019 generated over £100 billion a year and supported 2.6 million jobs and is a major employer of school leavers and young people, as well as an incubator for entrepreneurs and innovation. It provides a spotlight to put tourism front of mind with key stakeholders and showcase the amazing work that goes on each and every day to build strong and resilient destinations. Local MPs will be supported with the information they need to understand just how important tourism is in their local area. 

English Tourism Week can:

  • Provide an opportunity to engage with your local stakeholders such as local MPs to bring attention to tourism’s contribution in your area
  • Increase awareness amongst domestic and overseas visitors of the value and quality of the English tourism offer and encourage domestic travel.

In May 2021 we shared the slogan "Here for Tourism" for English Tourism Week. You can still download a copy of last year's DMO briefing (PDF) and MP briefing (PDF) for background information on the English tourism sector.

An updated toolkit of assets including logo and posters will be available soon for you to share across your channels to support the week. 

Support ETW online 

Show your support for English tourism with the hashtag #EnglishTourismWeek22. Don’t forget to tag us @VisitEnglandBiz! 

On #throwbackthursdays feel free to share photos and memories of your favourite holidays in England to celebrate the times and places we love.

Nominate your Tourism Superstar

We have opened nominations for our annual competition to find English tourism's Tourism Superstar. This year we are welcoming entries for both individuals working in tourism who have gone above and beyond in their role to give customers the best service, and also for small teams of up to ten people. Find out more about Tourism Superstar and send us your nominations by 17 December. Winners will be announced during English Tourism Week 2022.

HRH Prince of Wales is Patron of English Tourism Week 

Watch Prince Charles' message which he recorded in 2016: 

Sign up for updates

Get the latest news and updates on English Tourism Week and Tourism Superstar straight to your inbox with our fortnightly industry enewsletter.

English tourism touches everyone – visitors, residents, businesses and destinations. It is one of the few sectors active in every part of the country.