English Tourism Week

An annual celebration of English tourism. A series of events showcasing visitor experiences in England. English Tourism Week highlights the value of tourism.

What is English Tourism Week?

Taking place in spring each year, English Tourism Week campaigns to raise the profile of the industry and celebrate the value and quality of tourism in England. 

It provides you with a vehicle to kick start the season and promote your local tourism products. Whether you are an accommodation provider, an attraction, a tourist information centre or a destination, everyone can get involved!

Support your industry

The English tourism sector touches everyone – visitors, residents, businesses and employees. It’s one of the few sectors active in every part of the country. It’s the third largest employer, every day supporting 2.6 million jobs and is a major employer of school leavers and young people and an incubator for entrepreneurs.

The visitor economy is worth £106bn a year to England supporting thousands of businesses and impacting on the performance of supplier industries including farming, transport, retailing, sport, museums and galleries, the theatre and other performing arts. Tourism cannot be offshored – it only happens here!

What's in it for me?

There are many benefits to businesses getting involved in English Tourism Week. It can:

  • Raise the profile and understanding of tourism with decision makers, the media, those who work or are considering a career in the industry
  • Increase awareness amongst consumers including local residents to discover the delights on their doorstep, and visitors from further afield who can experience England, its variety, accessibility and value 
  • Provide a national framework for local destinations, businesses and organisations to build their own marketing and PR campaigns
  • Provide you with a free marketing and communication “hook” to heighten awareness of your own activities

English Tourism Week works best when everyone participates. So get involved today!

How do I get involved?

Although the dates for 2018 are yet to be confirmed, there will many ways to get involved and this is a great opportunity for the tourism industry to work together, whether you are a destination management organisation (DMO), local business, tourist information centre or the community, to promote the wealth of tourism products on offer in your destination.

By organising your own event under the English Tourism Week banner you will be raising the profile of your business and be adding to the combined efforts of the week to raise awareness with local residents, their visitors and key decision makers. Get involved and inspire local residents to discover the destinations on their doorstep. Every sector counts!

Start thinking for next year...it might be that you already run an annual event that you can schedule during English Tourism Week 2018, or you could create a new one. Take a look at our 101 Things to do (PDF, 1.55MB) for ideas and inspiration! 

If you’re communicating about it to your stakeholders why not add the logo to the bottom of your emails and flyers to show your support for the week. Our online toolkit will be available nearer the time to help you create posters and flyers to spread the word.

Obviously how you choose to take part depends what sort of tourism business or organisation you are. Events don’t have to be big or costly; the simplest ideas can be really effective. Try our suggestions below or create something completely original!

Join in with the #BigTweetend

The now traditional send-off for English Tourism Week will take place on the last weekend of the week and encourages everyone including businesses, visitors and locals to post their ETW images on Twitter, Instagram and Facebook with our dedicated hashtag. Encourage people to get sharing!

HRH Prince Charles supports English Tourism Week

In 2013 His Royal Highness The Prince of Wales agreed to be Patron of English Tourism Week for five years until 2017.