English Tourism Week

An annual celebration of English tourism. A series of events showcasing visitor experiences in England. English Tourism Week highlights the value of tourism.

English Tourism Week: 25 March - 2 April 2017

Support your industry

The English tourism sector touches everyone – visitors, residents, businesses and employees. It’s one of the few sectors active in every part of the country. It’s the third largest employer, every day supporting 2.6 million jobs and is a major employer of school leavers and young people and an incubator for entrepreneurs.

The visitor economy is worth £106bn a year to England supporting thousands of businesses and impacting on the performance of supplier industries including farming, transport, retailing, sport, museums and galleries, the theatre and other performing arts. Tourism cannot be offshored – it only happens here!

English Tourism Week is here to provide you with a vehicle to kick start the season and promote your local tourism products. Whether you are an accommodation provider, an attraction, a tourist information centre or a destination, everyone's invited to get involved! We have put together a host of tips, ideas and suggestions to help you plan your events for the next English Tourism Week. Every sector counts!

  • It might be that you already run an annual event that you can schedule during English Tourism Week, or you could create a new one
  • If you’re communicating about it why not add a banner to the bottom of your emails and flyers to show your support for the week. Download our online toolkit to help you create posters and flyers to spread the word and carry the ETW logo on your website
  • By organising your own event under the English Tourism Week campaign you will raise the profile of your business and be adding to the combined efforts of the week to raise awareness with local residents, their visitors and key decision makers. Get involved and inspire local residents to discover the destinations on their doorstep.

Obviously how you choose to take part depends what sort of tourism business or organisation you are. Try our suggestions below or create something completely original!

Events don’t have to be big or costly; the simplest ideas can be really effective!

A screenshot of ETW17 events guide

What's in it for me?

There are many benefits to businesses getting involved in English Tourism Week. The whole idea is to provide you with a vehicle to kick start the season and promote your local tourism products.

English Tourism Week is designed to:

  • Raise the profile and understanding of tourism with decision makers, the media, those who work or are considering a career in the industry
  • Increase awareness amongst consumers including local residents to discover the delights on their doorstep, and visitors from further afield who can experience England, its variety, accessibility and value 
  • Provide a national framework for local destinations, businesses and organisations to build their own marketing and PR campaigns
  • Provide you with a free marketing and communication “hook” to heighten awareness of your own activities

English Tourism Week works best when everyone participates. So get involved today!

Ideas for getting involved

There are no greater opinion formers than local people, and this is a great opportunity for the tourism industry to work together with local businesses, tourist information centres and the community to promote the wealth of tourism products on offer in your destination.

There are many ways to get involved and we have already published 101 Things to Do (PDF, 1,54MB) with lots of great ideas and suggestions. Here are a few to get you started:

  • Use the English Tourism Week branding from our toolkit in your email signatures, web banners, logos etc, to raise awareness of the week and spread the word amongst your local tourism businesses.
  • Get together with other local tourism businesses, e.g. restaurants, attractions and shops, to create special offers and events and use the ETW toolkit to brand and advertise your offers.
  • Create a page on your website which details all your local ETW events and share them to our online guide.
  • Run a campaign using VisitKent's Big Weekend framework designed to encourage local engagement and support for tourism.
  • Involve local Tourist Information Centres to publicise events to visitors during the week and organise transport to take them to events.
  • Promote local accessibility options to encourage visitors with access needs.
  • Hold a competition with schools and youth clubs to design an ETW poster, produce a video or create some content to share on social media.
  • Arrange a tourism careers event or open day with local colleges and tourism businesses.
  • Put on ‘exclusive’ ticketed only behind the scenes tours or guided walks to tell the story of why you are amazing.
  • Encourage those taking part to share far and wide what you have to offer on social media and give them a leaflet or voucher to pass on.
  • Create a new local dish or a special English Menu for the week or you could use it as an opportunity to encourage young people to look at hospitality as a career.
  • If you don’t already source English wines, then maybe a wine-tasting evening would go down well, followed by a special English themed menu.
  • Hold a "made in..." event to highlight locally produced goods.
  • Contact local media to promote whatever you are doing – they may print your offers and vouchers for you.
  • Take part in VisitEngland's 'Tourism Superstar!' initiative.

Also see 101 Things to do for English Tourism Week, (PDF, 1.54KB) for lots more tips and ideas, put together by ETW Chairman, David Curtis-Brignell.

Join in with the #BigTweetend

The now traditional send-off for English Tourism Week will take place on the last weekend (1-2 April 2017) and encourages everyone including businesses, visitors and locals to post their #ETW17 images on Twitter, Instagram and Facebook. Encourage people to get sharing!

HRH Prince Charles supports English Tourism Week

In 2013 His Royal Highness The Prince of Wales agreed to be Patron of English Tourism Week for five years until 2017.

Download the toolkit

Check the right hand side of this page to access a range of resources including logos, posters and banners to help you in your #ETW17 promotions.