English Tourism Week

An annual celebration of English tourism. A series of events showcasing visitor experiences in England. English Tourism Week highlights the value of tourism.

English Tourism Week: 2020 dates TBC

Taking place in spring each year, English Tourism Week campaigns to raise the profile of the industry and celebrate the value and quality of tourism in England. 

Run in association with VisitEngland, the week is owned by YOU - the destinations, visitor attractions, accommodation providers, related sectors and stakeholders - who make the industry the success that it is! 

The campaign provides you with a vehicle to kick start the season and promote your local tourism products and offers. Whether you are an accommodation provider, an attraction, a tourist information centre or a destination, or work in a related sector such as hospitality, transport or retail, everyone can participate.

Tell us what you're doing for #EnglishTourismWeek

Don't miss this FREE opportunity to raise your profile and reach more visitors this spring by submitting your events to our online events platform for consumers. Submissions are now closed. Sign up to our newsletter to keep up with the latest news and updates on the next English Tourism Week.

Support your industry 

The English tourism sector touches everyone – visitors, residents, businesses and employees. It’s one of the few sectors active in every part of the country. It’s the third largest employer, every day supporting 2.6 million jobs and is a major employer of school leavers and young people and an incubator for entrepreneurs.

The visitor economy is worth £106 billion a year to England supporting thousands of businesses and impacting on the performance of supplier industries such as restaurants, pubs, farming, transport, retailing, sport, museums and galleries, the theatre and other performing arts. Tourism cannot be offshored – it only happens here! Find out below how to get involved.


ETW19 collage. 13 images of England: a canal, trees, a smiling man, a couple at a cafe, a woman in a cafe, a signpost, the logo, the angel of the north, tudor houses, a woman smiling against pink house, a lake, a cliff and a seaboarder.

What's in it for me?

There are many benefits to businesses getting involved in English Tourism Week. It can:

  • Provide you with a free marketing and communication “hook” to heighten awareness of your own activities, by sharing your activities to a consumer-facing events platform
  • Raise the profile and understanding of tourism with decision-makers, the media, those who work or are considering a career in the industry
  • Increase awareness amongst consumers including local residents to discover the delights on their doorstep, and visitors from further afield who can experience England, its variety, accessibility and value 
  • Provide a national framework for local destinations, businesses and organisations to build their own marketing and PR campaigns

English Tourism Week works best when everyone participates. So get involved today!

How do I get involved?

ETW is a great opportunity for the tourism industry to work together, and there are many ways to participate, whether you are a destination management organisation (DMO), local business, tourist information centre or the community, to promote the wealth of tourism products on offer in your destination. See 50 Things to do for English Tourism Week 2019 (PDF, 129KB) for some great tips and ideas, and download posters and logos from the right side panel of this page.

By organising your own event under the English Tourism Week banner you will be raising the profile of your business and be adding to the combined efforts of the week to raise awareness with local residents, their visitors and key decision-makers. Get involved and inspire local residents to discover the destinations on their doorstep and beyond.

Follow these four simple steps:

  1. Start planning your activities for the week. This can include special offers, discounts, fun events and promotions for visitors, local residents, stakeholders and more.
  2. Download our free toolkit of logos and posters (see right-hand panel of this page) to help you brand your events to your local visitors and stakeholders.
  3. Submit your events and offers to our dedicated ETW events platform using our ETW events submission form, (currently closed) for a chance of promotion across VisitEngland's consumer website and social channels.
  4. Use the hashtag #EnglishTourismWeek19 on social media to encourage your visitors, customers and even local residents to come to your events and share their photos and experiences on Twitter, Instagram, LinkedIn and more.


Countryside scenes: A signpost, a field and an Angel of the NorthJoin in with the #BigTweetend

The now traditional send-off for English Tourism Week will take place on the last weekend of the week and encourages everyone including businesses, visitors and locals to post their ETW images on Twitter, Instagram and Facebook using the hashtags #EnglishTourismWeek19 and #BigTweetend. Encourage people to get sharing!





ETW18 digital activity

See a snapshot of last year's digital activity below. 

snapshot of ETW18 digital activity featuring examples of tweets and posts on Twitter and LinkedIn