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English Tourism Week

Join our high-profile campaign to celebrate England’s vibrant visitor economy.

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A collage of English Tourism Week 2024 logos

Get involved in English Tourism Week 2024

The next English Tourism Week will take place on 15-24 March 2024. Get involved with the new industry toolkit.

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VisitEngland is proud to lead English Tourism Week (15-24 March 2024) celebrating our diverse, exciting and vibrant sector, and highlighting the quality and value of English tourism. 

This annual campaign raises awareness of our industry among key stakeholders, including MPs, ministers and the media. It forms part of VisitEngland’s mission to champion the sector through political engagement nationally, regionally and locally – demonstrating to political decision-makers the importance of tourism in England and their local area. 

English Tourism Week aims to: 

  • Kickstart the spring/summer season and give businesses and destinations a marketing hook to engage with customers and encourage bookings 

  • Give businesses an opportunity to engage with local stakeholders such as MPs and media, to bring attention to tourism’s contribution in their area.

  • Increase awareness among domestic visitors of the quality and variety of the English tourism offer, and encourage domestic travel.

English Tourism Week toolkit

Resources for businesses, destinations and industry

A toolkit for industry is now available for you to get involved with English Tourism Week. The toolkit is packed with logos and branded imagery that you can use across your social and web channels, along with branded templates where you can add your own imagery too, (using Photoshop or Powerpoint). 

You can download the toolkit with the password: etw24.

Feel free to use our VisitBritain Assets Library to download suitable images or video clips for your assets. 

If you are posting on social please use the hashtag #EnglishTourismWeek24 and tag us @VisitEnglandBiz on Twitter/X or VisitEngland on Linkedin.

 

Resources for MPs

English Tourism Week will take place on 15 – 24 March 2024. 

English Tourism Week is an annual celebration of the tourism industry, showcasing its importance to local communities and economies.

This year’s theme is ‘Supporting tourism, the heart of our communities’, highlighting the visitor economy’s social, cultural and economic impact. 

Please join us in showing your support for English tourism:

  • Visit an attraction or accommodation provider in your constituency during English Tourism Week. We strongly recommend contacting your Local Visitor Economy Partnership or Destination Management Organisation (e.g. Visit Kent, Cumbria Tourism, or Visit West) to arrange a visit. If you would like us to introduce you, please email Niamh.Walsh@visitbritain.org 

  • Share your favourite English destinations and holiday memories on social media using the hashtag #EnglishTourismWeek24. Remember to tag @VisitEnglandBiz in any tweets.

     

Supporting resources: 

Watch the King’s message

Watch the King’s message

HM King Charles III is Patron of English Tourism Week. Watch the King’s message, recorded in 2016.

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I personally believe that we are incredibly lucky to be blessed with such a rich assortment of historic and cultural gems in this country, not to mention the jewel of our national parks and, above all, some of the wonders of our many hidden gardens which are once again ready to amaze and delight visitors.
HM King Charles, Patron of English Tourism Week, speaking in 2016

Supporting England’s valuable visitor economy

English tourism touches everyone: visitors, residents, businesses and destinations. It is one of the few sectors active in every part of the country.

Composing 80% of the UK’s visitor economy, English tourism in 2019 generated over £100 billion a year and supported 2.6 million jobs – and is a major employer of school leavers and young people, as well as an incubator for entrepreneurs and innovation. 

English Tourism Week puts tourism front-of-mind for key stakeholders, including MPs and ministers, and highlights the incredible work that goes into building strong and resilient destinations. As well as high-profile press coverage and social media activity, the campaign includes VisitEngland’s Tourism Superstar award, which celebrates the dedication and passion of the people who work in our industry.  

ETW Patron

His Majesty King Charles III

ETW Executive Committee

  • Chair: Deirdre Wells, Visit Kent
  • Amanda Lumley, Destination Plymouth
  • David Andrews, Visit Wiltshire
  • Kathryn Davis, Visit West
  • Lindsay Rae, Marketing Peak District & Derbyshire
  • Nick Brooks-Sykes, Marketing Manchester

Be the first to hear about English Tourism Week

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Be the first to hear about English Tourism Week

Sign up for our fortnightly newsletter to receive updates about the next English Tourism Week – as well as trusted industry news, events and insights.

Discover more

VisitEngland’s annual Tourism Superstar award celebrates the dedication and passion of our industry’s employees and volunteers.

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Photo of Tourism Superstar Winner at the VisitEngland Awards for Excellence 2023 - Geoff Colvin, Kent & East Sussex Railway - in front of the branded photo backdrop
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Essential information, advice and resources for tourism businesses in England – plus useful contacts, training and guidance on your legal obligations.

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