Search VisitBritain.org

Find out the top towns for inbound visitors to Britain as well as how many visits they made to UK towns. Data is from the International Passenger Survey (IPS) released by the Office of National Statistics.

See the latest quarterly UK level estimates of the number of visits to the UK, total spend by inbound visitors and the number of nights spent in the UK, based on the International Passenger Survey (IPS) released by the Office of National Statistics.

Survey shows that visiting friends and family and going out for a Christmas meal are most popular festive activities

Browse the results of the Great British Tourism Survey (GBTS) and its predecessor United Kingdom Tourism Survey (UKTS), dating back to 2000.

Useful resources and guidance about employing and training staff.

Access past research on product development, visitor behaviour, international tourism and more.

A guide to certification options and how they can help your business. Working through this guide will help you build the stepping stones you need to decide whether you wish to commit to some form of certification.

December serves up a feast of new restaurants in Britain, showcasing top-notch cooking this festive season.

Winter brings a host of new openings to Britain’s accommodation scene, with further launches planned for early 2026.

Find out how national and global crises affect consumer holiday trends – particularly the popularity of staycations.