It doesn’t pay to dive into action without preparing properly. It is time to establish where your business stands today, identify potential gaps in your knowledge and figure out what questions you should be asking.

You've stirred the company into action, agreed on your action plan, and enacted some elements of that plan. Now it's time to communicate your commitments and actions to various stakeholders, with integrity and without greenwashing.

Marketing is about persuasion. As such, it can drive overconsumption, with people buying things they neither need nor really want. As a result, it can be seen as pretty anti-sustainability. But done with integrity, marketing can actually educate and encourage sustainable behaviour.

At the heart of regenerative tourism is business transformation, and this rarely happens in isolation. You need the combined power of all of your partners.

It doesn't matter how many layers you have in your business. Enthusiasm can wane over time, or simply be forgotten. Keeping enthusiasm high is how to ensure you can see initiatives through.

Sustainable and regenerative tourism is not just about the environment. It's also about people. This means looking after your employees properly, doing the same with your guests and visitors, and playing a supportive role in your community.

Looking after your guests/visitors.

Meet Neil Rami, Board member on our BTA Board

Meet Mary Walsh, Board member on our BTA Board

Meet Helen Bonser-Wilton, Board member to the VisitEngland Advisory Board