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Twinkling lights, festive traditions and the comforting charm of cosy gatherings in picturesque settings – all enchanting elements captured in British Christmas films.

Competing for visitors from China and encouraging them to explore more of Britain through regional gateways, driving growth from tourism across the nations and regions, are top of the agenda as VisitBritain CEO Patricia Yates visits Beijing and Shanghai this week.

Experience Britain differently with these winter experiences in 2024.

VisitEngland has today, 22 October, revealed the winners of its Visitor Attraction Accolades for 2023-2024, recognising excellence within the visitor attraction sector.

East Anglia named in Lonely Planet ‘Best in Travel’ list for 2025

As autumn unfolds and the nights grow longer, Britain’s dark skies come alive with shimmering stars, driving opportunities for astrotourism.

Card spending insights to Britain

As autumn paints the British landscape in hues of gold and amber, combine picturesque trails with iconic rail adventures.

VisitEngland’s August Bank Holiday Trip Tracker survey shows that 11 million Brits are definitely planning an overnight holiday trip in the UK this Bank Holiday weekend, bringing an estimated £3.1 billion boost to the economy.

VisitBritain is harnessing this valuable opportunity to promote Britain’s tourism offer and warm welcome globally.