Sales Mission Programme 2026-28
Intro
Our missions and events are a powerful platform for trade-ready British suppliers to connect with targeted international buyers. With 78% of inbound visitors booking through intermediaries, forging relationships with travel trade in market is a fundamental way to grow your business. Our events unlock growth opportunities and drive bookings across all of Britain’s nations and regions.
We work directly with travel trade in key inbound tourism markets to ensure our events bring decision makers into the room. Each event is tailored to its market, offering a mixture of business meetings, networking and seminars, giving you the best chance to build meaningful relationships with top international buyers and grow business.
Calendar of events
All events listed are subject to demand and dates and location may change. If you have registered to attend any of our events, please do not book any travel arrangements until your attendance at the event has been confirmed.
| Event Name | Event Date | Indicative price | Description | Status |
|---|---|---|---|---|
| Brazil Mission 2026 | 8 to 11 June 2026 | Primary Delegate £3,000+VAT Secondary delegate £1,500+VAT | Hosted in Brazil’s largest city, São Paulo, this mission provides access to high-quality buyers from across Brazil through one-to-one meetings and networking opportunities. | Registrations closed |
| Australia Mission and New Zealand Workshop 2026 | 13 to 18 September 2026 | Primary Delegate £4,800+VAT Co-exhibitor fee £3000 + VAT (Australia) Primary Delegate £1,900+VAT | Australia Mission 2026, our flagship event in the country, brings the best of the Australian and New Zealand market in one place to connect with selected UK travel trade partners. Through a series of product workshops and agent training sessions to increase product awareness, this event is value packed and the most efficient opportunity to build long-lasting business opportunities in these markets. | Registrations closed |
| France and Netherlands | 2-3 March 2027 | Indicative price £2000+VAT | Two-market roadshow, designed to support UK suppliers and destinations in engaging effectively with French and Dutch B2B travel trade. This event provides a platform to showcase your regional products, strengthen market presence and build valuable relationships across two key European markets. Delivered in a multi-city format, the roadshow combines structured engagement with high-quality networking opportunities, ensuring maximum impact in a short timeframe. | Express interest now |
| ITB Berlin | 16-18 March 2027 | Indicative prices starting from £2750+VAT | VisitBritain is hosting a UK stand at ITB Berlin 2027, the largest travel trade fair in the world, to showcase the best of Britain to German and global buyers. Join this event as VisitBritain Co-exhibitor to benefit from great exposure on this international travel trade show. | Express interest now |
| China | 2027 | TBA | Event in planning stage. | |
| USA and Canada | 2027 | TBA | Event in planning stage. | |
| India | 2027 | TBA | Event in planning stage. | |
| GCC | 2028 | TBA | Event in planning stage. |
