VisitEngland

Domestic tourism: latest annual results

Access the latest annual volume and value statistics for domestic overnight trips and day visits by British residents.

Released on:

11 June 2026

Next release:

To be confirmed

For further information, please get in touch.

Report highlights

Q4  (October to December) 2025 domestic tourism England summary:

  • Overall picture: In 2025, the volume of overnight trips showed a small decline year-on-year, while the volume of tourism day visits was slightly up. Total domestic tourism spend continues to grow year-on-year, partly reflecting inflation but also growth in real terms for overnight trips.
  • Volume: Britain residents took 87 million overnight trips in England, 3% down on 2024 and below 2023 and 2022.
  • Tourism day visits volumes increased by 2% (driven by Q3), reaching 928m visits in 2025; this is below 2023 and 2022.
  • Value: Total spend on domestic tourism was up year-on-year by 3% to £78bn in 2025, with increases noted for both overnight trips (up 6% to £29bn) and tourism day visits (up by 1% to £49bn). The value is above 2023 and 2022 for both types of trips. 

Further highlights:

  • Trip purpose: •The share of business trips slightly increased in 2025 vs 2024 to 2022, while holiday trips kept its share as 2024 (below 2023 and 2022). There was a slight increase in school trips volume in 2025 vs previous years.
  • Spend breakdown: In 2025, there was an increase in the share of overnight trip spend on ‘package’ trips, driven by Q2 and Q3. The share of food and drink costs slightly declined for overnight trips vs previous years. The share of transport costs increased in 2025 for tourism day visits, vs previous years.
  • Spend per trip per person: Spend per overnight trip increased in 2025 by 9% to £333, with holiday trips also increasing by 7%, to £386 in 2025. Spend per day trip in 2025 was £53, only 1% down on last year.
  • Destination type: ‘Large towns or cities’ increased their share of overnight trips in 2025 to 51% vs previous three years, while seaside declined for both overnight and day visits.
  • Region: South West’s share of overnight trips showed a declining trend over the past 4 years (18% in 2022 and 2023, 17% in 2024, 15% in 2025). 
  • Accommodation: Across the year, the share of trips including a stay at a hotel has increased to 40% (vs previous years 35-36%).
  • Activities: For overnight trips, ‘taking part in hobbies’ increased most, to 15% share of trips in 2025 (13% in 2024, 11% in 2023).
  • Party composition: Solo trips’ share remained up in 2025 for overnight and slightly increased further for day trips.

Further data on regions visited and trip characteristics is available in our new Data Viewer (see link below).

View the latest report

PDF

GBTS, Domestic overnight and day trips in Q4 2025 and in 2025, Toplines

Access the findings in our toplines report, which includes data on Great Britain and England domestic overnight trips and day visits.

  • GBTS, Domestic overnight trips 2022 to 2025, Pivot

    Access further data in our pivot tables, which include detail on Great Britain and England domestic overnight trips.

    GBTS, Domestic day visits 2022 to 2025, Pivot

    Access further data in our pivot tables, which include detail on Great Britain and England domestic day visits.

Pre-release access

Pre-release access for the GBTS data was provided 24 hours ahead of publication to the following individuals:

VisitEngland: Patricia Yates, Tracey Edginton, Andrew Stokes, Lyndsey Turner-Swift, Louise Bryce, Anke Monestel, Rachael Farrington, Charlotte Sanders, Tom Marlow, Thomas Clues, Dipika Ghose, Pauline Stobbs and James Sandy.

DCMS: Duncan Parish, Emily Pitts, and Sarah Alloway-Lasher.

View and analyse the data

To view and analyse domestic tourism data using a selection of variables, click on the button below. Before using the Data Viewer, please read the User Guide available at the top of the Data Viewer page.

Domestic Tourism Data Viewer(opens in a new tab)

About the survey

The Great Britain Tourism Survey (GBTS) is a national consumer survey measuring the volume and value of domestic overnight trips and day visits taken by residents in Great Britain. GBTS also provides detailed information about trip characteristics.

The statistics from 2022 onwards are based on a new combined online survey called Great Britain Tourism Survey covering modules on overnight trips and day visits. This survey replaced the separate two surveys Great Britain Tourism Survey (overnight trips) and Great Britain Day Visits Survey (day visits) that ran until the end of 2019. 

Due to the methodological changes, data from 2022* onwards cannot be compared to the results up to 2019. Methodology and quality report explains why the new survey data is not comparable with data up until 2019. [*Please note that data for 2020 and 2021 is not published as the complete calendar year data is not available due to Covid pandemic lockdowns.]

To help with understanding of the domestic tourism trend pre- and post- pandemic, please see our ‘Bridge’ report available below.

The GBTS data from 2022 onwards has been published as statistics in development and follows the Code of Practice for Official Statistics (2022) set by the Office for Statistics Regulation. More information on this can be found on the Office for Statistics Regulation website. 

VisitEngland jointly sponsors the survey with our partners VisitScotland and Visit Wales.

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Domestic tourism, pre- and post- pandemic trends_2026-06-11

Access the findings from our extensive analysis across various data sources, building a 'bridge' to connect the pre- and post- pandemic volumes of domestic overnight trips and day visits in Great Britain.