England Hotel Occupancy: latest

Hotel room occupancy for March 2026 was 76%, broadly in line with March 2025 (75%).

Observing forward looking occupancy for the upcoming months of 2026. As of the 16th April, occupancy rates committed so far for April 2026 were 55%, followed by 28% for May 2026 and 18% for June. These rates will rise as the month matures and more bookings are made. 

Average Daily Rates and RevPAR for England were up 3% and 4% on March 2025, reaching £146 and £110 respectively. The UK annual rate of inflation for March 2026 was 3.3%.

Regionally, Southwest England recorded the highest year-on-year increase in occupancy for the second consecutive month, up by 5pp. In contrast, many regions saw declines with Yorkshire & The Humber, East of England and Northeast England each seeing a 2pp decline. All regions saw year‑on‑year growth in ADR and RevPAR except Yorkshire & The Humber and Southwest England, with West Midlands recording the highest year‑on‑year growth in RevPAR (+9%) and ADR (+4%) in England excluding London.

Medium sized hotels continued to observe growth in occupancy, up 2pp year-on-year whilst smaller hotel saw a slight decline of 1pp over the same period.

*Please note that ‘Supply’ and ‘Demand’ figures have been temporarily removed from reporting whilst we ensure the data for these metrics are correct

Every month, the England Occupancy Survey (EOS) measures bedroom occupancy across the serviced accommodation sector. This includes mostly hotels, with a very small proportion of serviced apartments and larger B&Bs/guesthouses.

As well as occupancy levels for the country as a whole, results are also available by region.

In May 2024, a change of suppliers was made to the hotel occupancy data. The data in this report is now provided by Amadeus, a hotel market data company, from their constantly growing panel of hotels across the UK. To allow a meaningful comparison of year on year trends, VisitEngland has included historical data from Amadeus’ own panel in the reports from May 2024 onwards. The historical data displayed in these reports is not consistent with reports published prior to the May-August 2024 report

Between June 2017 and April 2024, occupancy data was collected using a syndicated panel provided by STR, a hotel market data and benchmarking company. To allow a meaningful comparison of year on year trends, VisitEngland and STR have included historical data from STR’s own panel in the reports from June 2017 onwards. The historical data displayed in these reports is not consistent with reports published prior to the June 2017 report.

The England Hotel Occupancy Survey is designated as official statistics and follows the Code of Practice for Official Statistics (2022)  set by the Office for Statistics Regulation.

All previous reports can be found on the VisitEngland website Archive page.