England Hotel Occupancy: latest

• England hotel room occupancy was 85%, down 0.8 percentage points year on year.
• ADR (Average Daily Rate) increased by 8.2% to £186, while RevPAR (Revenue per Available Room) rose by 7.2% to £158.
• Year-to-date occupancy was 79%, broadly stable compared with 2025.
• Forward-looking committed occupancy, as at 4 October, was broadly in line with last year, although October and November were slightly lower.
• Demand fell by 0.8% year on year, while room supply remained broadly stable at +0.1%.
• Regionally, the Northeast England and Yorkshire & Humberside recorded the highest occupancy, both at 88%. The East Midlands saw the largest annual decline, down 5.5 percentage points.
• Occupancy declined across all hotel-size bands, with the largest reduction among hotels with 1-100 rooms.

Every month, the England Occupancy Survey (EOS) measures bedroom occupancy across the serviced accommodation sector. This includes mostly hotels, with a very small proportion of serviced apartments and larger B&Bs/guesthouses.

As well as occupancy levels for the country as a whole, results are also available by region.

In May 2024, a change of suppliers was made to the hotel occupancy data. The data in this report is now provided by Amadeus, a hotel market data company, from their constantly growing panel of hotels across the UK. To allow a meaningful comparison of year on year trends, VisitEngland has included historical data from Amadeus’ own panel in the reports from May 2024 onwards. The historical data displayed in these reports is not consistent with reports published prior to the May-August 2024 report

Between June 2017 and April 2024, occupancy data was collected using a syndicated panel provided by STR, a hotel market data and benchmarking company. To allow a meaningful comparison of year on year trends, VisitEngland and STR have included historical data from STR’s own panel in the reports from June 2017 onwards. The historical data displayed in these reports is not consistent with reports published prior to the June 2017 report.

The England Hotel Occupancy Survey is designated as official statistics and follows the Code of Practice for Official Statistics (2022)  set by the Office for Statistics Regulation.

All previous reports can be found on the VisitEngland website Archive page.